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When it rains, it pours. After news that department stores Nordstrom, Neiman Marcus, and Belk were distancing themselves from Ivanka Trump’s brand, other retailers are evaluating their connections to Ivanka and her father.
HSN has taken all of its Trump Home products off of its website; Trump Home sits under Donald Trump’s Trump Organization umbrella. According to Shannon Coulter, an organizer of the #GrabYourWallet boycott pushing for companies to stop selling Trump brands, the HSN site had seven lamps from the Trump Home line for sale as of January 29th, and now it has none. An HSN spokesperson issued a statement to Racked, writing via email that “We are non-partisan and our product decisions are based solely on a continual evaluation related to our business.”
ShopStyle, the PopSugar site that aggregates shopping search results, is also turning up empty when it comes to Trump brands. As of January 11th, ShopStyle served over 1,500 product results for Ivanka Trump, according to Coulter. A spokesperson for ShopStyle confirmed to Racked that the brand has been removed from the site’s search database.
“Corresponding to the decline in demand for Ivanka Trump products our retailers are seeing, we saw the same decrease in demand,” a spokesperson explained. “We are therefore removing Trump products from our database to allow higher performing products greater visibility on our platform."
HSN reps would not clarify if it planned to stop selling Trump brands altogether or if Trump Home products would still be available for sale via its television channel, but did point to presidential commemorative items available on its site.
HSN also would not confirm if the decision was politically motivated, writing, “While we don’t take a political position at HSN, we recognize that our employees, our partners, and our customers will have wide-ranging views on politics and public policy. That sometimes means people will have differences of opinion, but we welcome and encourage that diversity of thought."
This statement is imprecise, in keeping with Nordstrom and Neiman Marcus’s restrained, if vague, statements about Ivanka Trump. And, like both of those retailers, HSN did not mention the #GrabYourWallet campaign. Regardless of any explicit acknowledgement of the boycott, it’s fair to assume that more brands from that list will follow suit. Yesterday, Mic reported that Jet.com appeared to be dropping Trump products. Who will be next?