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Hell Is Real and It’s a Fashion Show on an Airplane

Enjoy your nine-hour flight!!

Photo: Carlos Melia

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We’ve all been there: You’re running late to the airport, sweating in too many layers and laden down by too much luggage, trying to remember if you put your liquids in a bag and wore socks thick enough to avoid contact with the gnarly airport floor. You’re looking forward to the moment when you can finally rest in your aisle seat with a nice drink, a good book, and a fashion show alongside a gaggle of German influencers.


Except that today, for designer Rubin Singer and a plethora of models, flight attendants, and, according to the press release, “German influencers along with regular commercial passengers,” it was.

The designer presented his spring/summer 2017 collection on a Lufthansa flight bound for New York Fashion Week from Frankfurt; the first time, also according to the press release, that a designer has shown “30,000 feet up in the air.”

Some key nap-disrupting elements of the presentation included the central aisle being turned into a catwalk, a live video stream for each passenger, two separate fashion shows, and three 15-minute long “expert talks” about the digitization of the fashion world. Because these passengers were on their way to NYFW, one can hope that they enjoyed the event, and that they did not wish to — as certain unnamed members of the Racked staff said they would do in such a situation — fling themselves bodily from the plane.