Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Most of Gigi Hadid’s New Tommy Hilfiger Collection Is Already Sold Out

Just 12 hours after it hit the runway, no less.

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Model Gigi Hadid walks the runway at the TommyLand Tommy Hilfiger Spring 2017 Fashion Show on February 8, 2017 in Venice, California. Photo: Rich Polk/Getty Images for Tommy Hilfiger

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

On Wednesday night, Tommy Hilfiger held his spring 2017 “see now, buy now” runway show in Venice, California, during which he and his supermodel collaborator Gigi Hadid debuted their second Tommy x Gigi collection. True to the “see now, buy now” model, the pieces were made available for preorder shortly before hitting the runway at 8 p.m. ET/5 p.m. PT. As of time of publishing, more than 30 pieces from the collab are completely sold out already, while many others are only left in one or two sizes.

Some of the first pieces to fly off the (digital) racks? The striped, color-blocked separates, along with the patchwork star and stripe-printed pieces.

But it wasn’t just statement items that sold out swiftly; cotton basics like sweatshirts and tank tops are gone, as are many of Tommy x Gigi’s spring shoe and bag options. And some of the collection’s most expensive pieces, like a $690 leather miniskirt and a $360 maxi skirt, are going fast.

So what’s left for Hadid enthusiasts to still snap up? Bomber jackets, interestingly, are moving more slowly than the rest of the merch; versions in denim ($325) and classic red ($295) are still available in every size, as is this starry satin version:

Tommy x Gigi Bomber Jacket, $399
Tommy x Gigi Bomber Jacket, $399

Striped one-pieces ($129.50) and bikinis ($119.50), too, are still shoppable, probably because nobody wants to think about swimsuit shopping while there’s still snow on the ground:

Tommy x Gigi Striped Bikini, $119.50
Tommy x Gigi Striped Bikini, $119.50

And for those still yearning for a Gigi sweatshirt from the collab, this blue one can be yours for $149:

Tommy x Gigi Oversized Sweatshirt, $149
Tommy x Gigi Oversized Sweatshirt, $149

At any rate, I think it’s safe to say that there will be a third season of Tommy x Gigi come September.