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According to the clothing resale site ThredUp, Ivanka Trump’s clothing brand saw the seventh-largest increase in the rate at which people were unloading it during 2016. The number of people discarding Ivanka Trump product through ThredUp’s system rose 223 percent relative to the non-election year before.
The Ivanka Trump “purge surge,” as ThredUp aptly named it, most likely has to do with the increasing number of anti-Trump consumers rejecting the first daughter’s clothing line by refusing to buy it or no longer wearing what they owned before the election. It makes sense that people who want to sever ties with her apparel and shoes would just get rid of it altogether.
This is notable because aside from Nordstrom dropping the Ivanka Trump brand on the grounds that sales had declined, most of what we’ve heard about the label lately is that it’s actually selling pretty well. Ivanka Trump’s perfume reached No. 1 on Amazon’s top-selling women’s fragrances list in February, and the clothing line rose from No. 550 to No. 11 on Lyst’s ranking of its most-ordered brands between January and February.
Tl;dr, some people are definitely buying Ivanka Trump stuff, possibly as a way of voicing their support for the Trump administration. But plenty are evacuating it from their closets, too.
Have you removed Ivanka Trump pieces from your wardrobe? Email email@example.com to tell us why.