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Five Questions About Lauren Conrad’s New Fine Jewelry Line

Buy one, get one half-off? On engagement rings?

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LC Lauren Conrad 10k Rose Gold Morganite & 1/10 Carat T.W. Diamond Ring, $1,200
LC Lauren Conrad 10k Rose Gold Morganite & 1/10 Carat T.W. Diamond Ring, $1,200

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In case her successful fashion brands, best-selling books, and hit MTV shows (all plural, it must be noted!) weren’t enough to convince you, Lauren Conrad is a master marketer of the highest degree.

Now, the former star of The Hills has launched a collection of fine jewelry under her LC Lauren Conrad brand for Kohl’s — and, well, it’s a thoroughly Lauren Conrad production from start to finish, all rose gold and floral motifs. It’s all very pretty, and I’m sure LC diehards will head out in droves to shop it, despite the four-figure price tags.

Still, I have a few lingering questions:

1. This is just a less expensive version of Conrad’s actual engagement ring from William Tell, right?

LC Lauren Conrad 10k Rose Gold Morganite Ring, $2,000
LC Lauren Conrad 10k Rose Gold Morganite Ring, $2,000

Best surprise ever.

A post shared by Lauren Conrad (@laurenconrad) on

2. Is it just me, or is a “buy one, get one half-off” deal on engagement rings kind of strange?

LC Lauren Conrad 10k White Gold Diamond Oval Halo Ring, $1,000 (or two for $1,500, I guess??)
LC Lauren Conrad 10k White Gold Diamond Oval Halo Ring, $1,000 (or two for $1,500, I guess??)

3. Is Lauren Conrad into O’Keefing now, too?

LC Lauren Conrad 10k Gold Diamond Accent Leaf Ring, $500
LC Lauren Conrad 10k Gold Diamond Accent Leaf Ring, $500

4. Be completely honest: Can you tell which of these rings costs $2,100 and which costs $12.60?

That’s the LC Lauren Conrad X Ring ($12.60) on top and the LC Lauren Conrad 10k Gold 1/2 Carat T.W. Diamond Ring ($2,100) on the bottom.

5. Would you wear a Lauren Conrad-branded engagement ring?

I do really want to know.