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What Do You Buy When You’re a Famous Supermodel Who Gets Everything for Free?

Shoes, in Jourdan Dunn's case.

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An image from Jourdan Dunn’s Lon Dunn campaign for Missguided.
An image from Jourdan Dunn’s Lon Dunn campaign for Missguided.
Photo: Missguided

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Supermodel Jourdan Dunn is getting into the athleisure game with a new collection of tracksuits, sports bras, bodysuits, bomber jackets, and other such sporty separates for the fast fashion retailer Missguided. Dubbed LonDunn (get it — because she’s British?!) and set to launch in stores and online on March 11th, the line is a reflection of the model’s personal style. When off-duty, Dunn often dresses in crop tops, hoodies, and splashy sneakers — the latter of which she collects.

Below, she dishes on her biggest-ever splurge, why she avoids shopping sales at all costs, and the reason she idolizes Rihanna.


An image from Jourdan Dunn’s LonDunn campaign for Missguided.
An image from Jourdan Dunn’s LonDunn campaign for Missguided.
Photo: Missguided

You frequently walk runways in clothes that cost tens of thousands of dollars. When it comes to shopping designer versus high street, do you have a preference?

I really do love both. High street and designer are equally relevant, and [a combination of the two] is how we dress now. When I was designing my collection, I wanted to create some definitive pieces you could dress up and mix up. For example, I like to wear my satin joggers with my Gianvito Rossi black suede high-heel boots.

What’s your typical shopping strategy look like?

I’m very privileged in that I get sent some beautiful items by friends, and so I tend to only buy the item that I really need. I definitely prefer online shopping. It’s much more convenient for me, as I spend so much time traveling for work, and I prefer to relax and spend time with my son when I’m back in London.

Net-a-Porter, Missguided (of course!), and Matches Fashion are my three favorites; they all offer great collections, and the delivery is always very reliable. My treats are shoes and handbags!

Do you go out of your way to shop sales, or try to find things at a better price?

Definitely not. I avoid sales at all costs — it’s just too hectic for me. The vultures come out, and people can get aggressive. Obviously the tradeoff is that you can find some great deals, but I personally avoid the chaos.

I’m also so bad at haggling — it’s definitely not my strongest skill, so I’ve probably been robbed quite a few times!

Any shopping pet peeves?

To be honest, I don’t love shopping when it’s really busy and people are dragging their feet and walking slowly. I do like shopping [brick-and-mortar stores] with my best friend, though. We make a day of it and catch up properly and have a great lunch somewhere.

An image from Jourdan Dunn’s LonDunn campaign for Missguided.
An image from Jourdan Dunn’s LonDunn campaign for Missguided.
Photo: Missguided

Do you remember your first big designer purchase?

It was Gucci hand luggage, and I was 19 years old.

Who inspires you, style-wise?

It’s hard to say for sure, because I’m so inspired by so many women in general. I would say Rihanna, who is so fearless, and Victoria Beckham, who has created such a great brand and managed to juggle her career with being a devoted mum.

What’s the most beloved item in your entire closet?

It’d have to be my lace-up leather pants by Rodarte. I saw them on the catwalk, I loved them in the campaign, and I just had to buy them — I could see myself wearing them, could envision the whole outfit! Of course, I had to turn a blind eye to the price.