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From vanity sizing to total lack of inclusivity, the denim industry has its issues. And even when fit options are addressed, having to drop upward of $200 on a pair of jeans is far from ideal. (Hi, Good American.)
It makes you wonder: Is finding comfortable, long-lasting, affordable denim for anyone other than the stereotypical size 00-12 human just a pipe dream? Maybe not, especially with new brands like Warp + Weft popping up. Launching today, this new direct-to-consumer denim line offers classic, everyday styles in sizes 0–24 for women and 28–40 for men — all for under $100.
“What stood out first was that there was a need in the market for a super high-quality product under $100, but there was a huge void in size offering, too,” says Warp + Weft founder and denim industry veteran, Sarah Ahmed. “A lot of women in this country are being treated as an afterthought, and I was like ‘nah, this is not okay.’”
Ahmed has denim in her DNA. Not only has she held the title of creative director at the NY-based denim brand DL1961 since 2011, but she comes from a family that’s been in the industry for more than 25 years — they own and operate one of the largest textile mills in the world. It’s this background, Ahmed’s understanding of both premium and high-street denim markets, that has uniquely set her up to make better jeans at a lower price.
Warp + Weft’s debut women's collection largely maintains a utilitarian, everyday kind of vibe, leaning more vintage-inspired than trendy. Highlights include the JFK ($89-$98), a classic skinny jean, in a range of colors; the CDG ($98), a straight jean with a retro, vintage feel; and two different styles of shorts ($64). You’ll also find the PDX ($89), a boot-cut style offered exclusively for sizes 14–24. Every pair promises zero retention (so no bagging or sagging), just the right amount of stretch to keep them comfortable, and a dream-like softness that I can personally attest to. (They’re real soft.)
“People often asked us why we don’t just do a plus line, you know, get super customer-specific,” Ahmed says. “We believe that good denim should be democratized. At the end of the day, whether you’re a 16-year-old boy in size 28 jeans or a 25-year-old woman in a size 18, you should be able to shop at the same place, purchase jeans with an amazing customer and brand experience, and have access to a really incredible product.”
Finally, someone gets it — and is doing something about it, too. Check out the full collection here.