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A pregnant woman in a blue dress holding flowers Photo: Seraphine

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Where to Buy Maternity Clothes You'll Actually Want to Wear

These stores will see you through the next nine months.

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Shopping for maternity clothes can feel overwhelming. There’s a whole new landscape of stores and brands to navigate, and the proposition of dressing a growing belly can be intimidating for some. But there are some silver linings: Maternity options are at an all-time high, and being pregnant does not need to be the death knell of your personal style.

While you may not need a total wardrobe overhaul, having a few key pieces in your closet that fit well can make all the difference as your body undergoes some pretty major changes; I recommend looking for well-fitting maternity jeans, comfortable leggings, substantial layering pieces, and at least one dress that makes you feel instantly pulled together.

Here, we’ve rounded up the best options for finding them, plus anything else you might want or need, starting with the basics. Next comes the trendier outfitters and online shops you might be tempted to splurge at. Rental services are another great option, because what works in the first trimester definitely isn’t going to work in the third, not to mention post-pregnancy. And finally, we’ve included a few non-maternity retailers that are pregnancy-friendly (because let’s be real, you’re not going to want to wear only maternity brands), which are perfect for the earlier months of pregnancy when moms-to-be find themselves stuck between sizes.


A pregnant woman in a black T-shirt dress Photo: Storq

Good for Basics

Where to look for wardrobe staples like jeans, leggings, T-shirts, and simple dresses and skirts, so you always have something to wear.

Bae: This Australian retailer has designed foundational pieces in neutrals, basic black and white, and stripes that are designed to fit for an entire pregnancy. Refreshing details keep this collection, which includes simple dresses, tees, and hoodies, feeling modern (think Everlane vibes).

Gap: Much as one would expect, Gap’s maternity selection centers on basics like tees and jeans, but it also features casual dresses, sleepwear, intimates, and GapFit activewear. A highlight is the wide range of bottoms, some of which are offered in petite and tall lengths.

H&M: The H&M Mama line is basics-heavy (think tees, jeans, chinos, casual dresses) with a small selection of trendier pieces (don’t expect much). The clothing skews casual with jersey cotton as the dominant fabric, which means a comfortable fit.

Mom’s the Word: This online shop also has three California storefronts and offers a range of practical and stylish clothing. It features its own label as well as many other popular, more premium brands like Daniel Rainn, Ingrid & Isabel, and support leggings-maker Blanqi.

Old Navy: If spending a small fortune to build out a maternity wardrobe is not in the cards, Old Navy has a range of serviceable options with petite and tall sizing available. The lower price point is especially great for pieces that will only be used occasionally, such as swimsuits.

Storq: Storq sells thoughtfully designed pieces pregnant women will turn to again and again, from high-waisted leggings and pencil skirts to a simple black dress and a stylish caftan. The cotton is luxuriously soft, and there’s not a ruched seam in sight, which is a major perk considering most pregnant women will fight itchy skin at some point. Prices start at $42 for a tank top, or you can opt for a bundle of four products for $250.

Target: The styles available at Target tend to be practical and casual, with florals, geometric patterns, and bright colors adding interest. Among the cost-conscious, the Liz Lange Maternity line (particularly its tank tops) has a strong following.

Loft: Easy blouses and dresses make up the bulk of Loft’s maternity offerings; just like the regular line, there are some surprisingly on-trend items here (and most of it is work-friendly). A selection of pants, tops, and dresses are available in petite sizing.


Two women walking down the street in overalls and a trench Photo: Loyal Hana

Good for Trends

A Pea in the Pod: As an upscale multi-brand retailer, A Pea in the Pod offers plenty of choices for every occasion and carries some familiar brands that have maternity lines, such as Splendid. There are also some you’ve probably never heard of, like Aussie brand Ripe and French brand Envie de Fraise. The selection of premium maternity denim is particularly good, including brands like Paige, 7 for All Mankind, and DL1961.

ASOS: Anything but frumpy, ASOS stands out with its huge selection of both everyday and special-occasion maternity offerings, both from the brand’s in-house line as well as other, trend-driven labels, including New Look, Missguided, Mamalicious, and more. New clothes are added almost daily, there is rarely any sticker shock, and petite and tall sizing is available.

Imanimo: This Tel Aviv-based label focuses on sleek but comfortable pieces, from casual T-shirts, joggers, and caftans to dresses that wouldn’t be out of place at a cocktail party. The best part is that most items can be worn well into the later stages of pregnancy.

Loyal Hana: One way to extend the life of maternity clothing is to look for pieces that also accommodate nursing. Clothing from the Loyal Hana line features discreetly hidden zipper openings and machine-washable fabrics.

PinkBlush: Frilly and romantic dresses are a mainstay at PinkBlush. The selection of plus-size maternity here is one of the best we’ve seen, and the brand also makes a cute selection of delivery robes.

Seraphine: Seraphine might be most well-known for its sophisticated, knot-front empire dresses that Kate Middleton was frequently photographed wearing. However, the clothing label’s offerings are much more diverse and include casual, office-appropriate, and cocktail looks, too.

Topshop: Topshop has a limited selection of jeans, dresses, and blouses that range from casual to professional, but it’s all very current — you can find things like embroidered jeans, pinafore dresses, and bell-sleeve cotton-poplin tops. The brand also stocks cocktail dresses, pajamas, and seasonal items such as jackets and bathing suits that can be harder to find in trendy styles.


Two women, one of them is pregnant and wearing overalls Photo: Hatch

Splurge-Worthy Brands

Whether you have a higher budget, a special occasion to shop for, or just want to add a few special pieces in the mix.

Hatch: Chic maternity wear — it does exist. Hatch bills its collection of (mostly) draped silhouettes to be suitable for pregnancy and beyond and regularly features collaborations with non-maternity designers, like a recent capsule with Current/Elliott and an activewear line designed in partnership with Bandier. But not every piece lives up to its price tag (tops and dresses start at $138, bottoms at $128), and some pieces are only available in OS or petite, which can create some unneeded fit issues.

Isabella Oliver: The UK’s Isabella Oliver has been a maternity retailer for more than a decade. Its clothing leans classic but incorporates trends, especially when the trend will flatter a pregnant woman’s body. The brand is a great option for those looking to build a professional maternity wardrobe, with tops starting at $79, pants at $95, and dresses around $125.

Tiffany Rose: Prim and proper dresses for all occasions can be found at this British retailer. Lace and florals are central to the collection, and the evening dresses are the real standouts. If you’re in the market, Tiffany Rose also sells maternity bridal dresses. Pieces start at $155.

Fillyboo: This Australian company really nails bohemian dresses, dusters, and jumpsuits for pregnant women, with prices starting around $180. It’s hard not to imagine yourself as an ethereal mother-to-be in the flowy pieces sold here.

Rachel Pally: If you’re seeking out maxi dresses in particular, make sure you look here. Rachel Pally’s knit maxi dresses drape beautifully over bumps and come in a wide range of colors and tasteful patterns, starting around $207.


A pregnant women in a black maxi dress and jean jacket Photo: Le Tote

Maternity Rental Services

Subscription box services send members a box of clothing an unlimited number of times a month; as soon as you send the box back, another is sent in the mail.

Le Tote: Contemporary options for work or play include clothes from PinkBlush, Leota, and Maternal America, plus some items from the non-maternity section that might work for you (Le Tote allows members to pick exactly what items they will be sent). Plans start at $49 per month for two pieces of clothing and one accessory.

Borrow for Your Bump: Based on your style preferences, Borrow for Your Bump will send a box of four items from maternity brands such as Madeline Maternity and Seraphine. This site also rents dresses as single items. Cost for monthly service is $99 per month for four items.

Bella Gravida: Bella Gravida features casual and workplace-appropriate styles from brands such as Rosie Pope, Noppies, and Everly Grey. Plans start at $39 per month for one item, and plus-sizes are available.

La Belle Bump: La Belle Bump’s boxes are curated based on your style preferences. Brands include Olian, Lilac, and JoJo Maman Bebe. Plans start at $69 per month for three items, but the brand also offers single-item rentals for special occasion dresses.

Mine for Nine: If you want to pick out several items of clothing to keep as long as they fit instead of going the box route, Mine for Nine allows just that for a monthly fee per item. This rental service has hundreds of dresses, tops, bottoms, coats, and even suiting from brands such as 9Fashion and Mothers en Vogue. Plus-sizes are available.

Rent the Runway: The rental dress stalwart has a “bump-friendly” search filter based on trimester that turns up maternity-appropriate dresses from non-maternity designers. Options range from daytime dresses to evening gowns, and featured labels include Shoshanna and Badgley Mischka.

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