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Beauty Instagram Accounts to Have on Your Radar

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Who to follow for honest reviews, good tutorials, and inspiration.

Photo: Gelcream

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Back when beauty vlogging took YouTube by storm, it became crystal clear that you don’t have to be a professional makeup artist or celebrity facialist to give your two cents on beauty and skincare; instead, you could just be a Sephora VIB with an iPhone.

Today, the best (and most convenient) way to consume beauty tips and tricks from regular people and experts alike is via Instagram, where you can read pretty detailed product reviews and tutorials right in the captions. Plus, now that you can “save” photos on the app to your own folders, it’s super easy to keep track of all the looks and products you want to try.

To help you tap into the best of the best, we’ve pulled together a handful of beauty-centric Instagram accounts you should definitely have on your radar — a mix of skincare fanatics with office day jobs, young makeup artists providing all of the out-of-the-box inspo, and even some OG YouTubers, too.

Joelle Hyman: Photo researcher during office hours, complete and total beauty guru all day long. Expect lengthy captions with super helpful descriptions and reviews on everything she’s using or trying — both skincare and makeup — and tons of throwback ads and editorial images for all your mood-boarding needs.

Vacation essentials ⚡️ @kncbeauty @violetgrey @africanbotanics @glossier @chantecaille @milkmakeup

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Kristen Noel Crawley: Mom of two insanely adorable boys, founder of both a successful fine jewelry line and a young buzzy beauty brand, regular contributor to, and Dior poster girl — Kristen Crawley is nothing short of a superwoman. Once you hit follow (you know you will), be sure to watch her stories as they pop up for step-by-step skincare and makeup tutorials. (And take comfort in the fact that she’s constantly tagging things #notanad #itjustworks.)

Gelcream: This account is the creation of Yana Sheptovetskaya, an LA-based beauty fan single-handedly creating the next wave in beauty blogging. She’s garnered an impressive following (over 16.5k followers in less than a year) with only 211 posts, all by holding up products in some good natural light and giving straight-to-the-point reviews. You’ll find a good mix of high and low products, and the whole page is ad-free. (Because it’s easier to trust someone about whether or not you should spend $85 on a serum when you know they did, too.)

Deepica Mutyala: Deepica is one of the OG YouTubers, and she over 75k very loyal followers on this platform. From hair to skincare to a heavy beat, Deepica constantly uploads reviews and easy-to-follow video and photo tutorials that you won't find anywhere else but her page and Instagram story. (Important: there is an 80 percent chance her videos are soundtracked by Beyoncé.)

My wardrobe

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Sam Escobar: Recently named Allure’s deputy editor and editor of Janet Mock’s new “Beauty Beyond Binaries” column for the magazine, Sam is an openly queer, non-binary person pushing the boundaries of what we expect from beauty publishing. Follow for behind-the-scenes photo shoot looks, product reviews, and of course, their cool blue hair.

Morning routine ⛅️❤️. Sticking with yesterday's theme these are budget friendly skincare items that my skin absolutely enjoys . ✨Cleanse #madhippie Cream Cleanser I'm more than half way done with this bottle and I'm definitely repurchasing it! It's a gentle cream cleanser that actually leaves my skin feeling refreshed. It has a sweet aroma and I can use this around my eyes without any irritation. Price: $15.99 ✨Toner #muji Light Moisturizing Toning Water I love Muji stores stationary, skincare, and snacks yes please! Anyways this toner has no fragrance, its quite gentle, and leaves my skin feeling nice and comfortable. Price: $10.50 ✨Essence #cosrx Snail Essence Whenever my skin is feeling dry or compromised I like to include this in my routines. It works at bringing my complexion back to normal. I also love how lightweight it is. Price: $19.00 can find it a couple bucks cheaper through Amazon ✨Treat #paulaschoice Redness Relieve Ok so I love Kypris Antioxidant Dew because it works wonders at calming my redness. But that serum is a bit pricey so I like having this one in rotation. It works pretty well at diminishing my redness and it has a gel texture that absorbs rapidly . Price: $34.00 they have frequent sales and you can stack coupons ✨Moisturizer #glossier Priming Moisturizer My go to moisturizer for when my skin is feeling more combo-oily. lt doesn't feel heavy on me and has never clogged my pores. Price: $25.00 but you can get 20% off by using a rep or bff link. ✨*Eye cream Mad Hippie Has a light texture and works at keeping my under eye balance. Also this seems to brighten my under eyes instantly, plus it has a pump! Price: $24.99 ✨Spot treatment #thebalmco I have used plenty of spot treatments but this is the only one that actually works on me. It doesn't irritate my skin and my blemishes look so much smaller the next day. Price: $10.00 ✨Lip Balm #vaseline What can I say this is a classic beauty product and it works for me. Plus I enjoy the slight tint it gives and the cherry scent . Price $1.79 ✨Sunscreen #missha I talked about this one yesterday . Price: $14.00 *PR Gifted

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Sort of Obsessed: Okay, this account is kind of wild because there is so! much! product! But it’s actually super helpful thanks to the thorough rundown of each item, whether it be a serum or moisturizer. Sort of Obsessed is also super transparent — some of the reviews are as simple as “I'm currently in the process of returning it” — which we can all appreciate.

Nikki DeRoest: This LA-based makeup artist keeps it very real (and cheap!), so you’ll find her using and reviewing everything from La Mer products to things you can find at the drugstore. Her Insta will give you an inside look at her morning and night routines, along with heaps of editorial inspiration from her #newwork.

Casually slaps foundation on... @esteelauder #esteelauderdoublewear #cushionstick #bbloggers

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Tamira Jarrel: Another early YouTube hit, Tamira has years of reviewing under her belt. Her Instagram account covers a good balance of fashion, makeup, and skincare, so you’ll see posts that run the gamut from explainers in the caption to tutorials in her stories. Warning: Her aesthetic is so nice and her demeanor so warm that I was almost convinced to drop $200 on the Barney’s Beauty Bag she was promoting. Follow at your wallet’s own risk.