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Cute, Cheap Swimsuits Under $100

Where to stock up this summer.

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A model wearing a red bathing suit Photo: Weekday

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If you’re the type of person who only buys one swimsuit each summer, it makes sense to invest in something you know won’t wear out from sand, salt water, and chlorine by mid-August. But if you prefer to switch it up throughout the season, spending a lot on each bathing suit just isn’t feasible.

Fortunately, there are a lot of places out there where you can buy swim on the cheap — from mall brands like Old Navy and Forever 21 that’ll at least get you through Labor Day to brands like Seafolly, Triangl, and newcomer Summersalt that are built to last. Check out the full list below, and let us know if there’s something great we missed.


Boohoo: Trendy, colorful bikini sets will run you around $30 at this British fast fashion retailer. One-piece options range from cutout mesh numbers to graphic high-leg one-pieces to the classic maillot, all of which come in around the same price as bikinis.

Bikyni: New to the scene as of 2015, Bikyni was founded by the former COO of Reformation to fill all your modern, minimalist swimwear needs — for $95 a set. The mix-and-match policy, handy fit guide, and free shipping and returns all make it a completely risk-free situation.

Forever 21: Staying true to the brand’s rep, you can find super-current swim styles here for really, really cheap. It won't be the best-made swimsuit you've ever purchased, but we can't argue with separates starting under 5 bucks.

Summersalt: This new swimwear brands, which just launched this month, sells a ton of styles that all priced under $95. The selection errs on the side of sporty, but these aren’t Speedo knockoffs; expect cool cutouts and colorways, both of which can be found on the Intercoastal One-Piece.

Missguided: With hundreds of options to choose from starting out at $12 for mix-and-match pieces, this British brand is one of the best places to look for trendy swimwear. Note: You get a whopping 50 percent off when you subscribe to Missguided’s newsletter, so you might wanna do that.

Old Navy: We haven't hidden our love for Old Navy's low-key good selection, and the swimwear is as surprisingly on point as everything else. You can find high-waisted bottoms, ruffled or wrap tops, lace-up one-pieces, and on and on. Single pieces start around $24.

ASOS: Your one-stop-shop for everything on-trend, ASOS has a huge selection of swimwear, including trendy, affordable pieces from the in-house label and brands like Weekday, whose tops and bottoms start as low as $15.

Seafolly: Australian label Seafolly has a bunch to browse — the brand makes more than 250 swimwear styles that start around $40 for separates.

Triangl: Ringing in at $89 for a set, the colorful, sporty bikinis made by this Australian label feature fun details like embroidered patches, crocheted edges, and color blocking. The triangle shape is especially kind to small-chested girls, though the sizing accommodates up to a DD.