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The Trump re-election campaign has just launched a Birchbox-like merch subscription box service, according to multiple reports. Unlike Birchbox, however, it will not sell nice beauty products for the price of $10 per month. Instead it will sell “exclusive and vintage Donald J. Trump merchandise” for the very high and also hilarious price of $69 per month.
CNN reporter Betsy Klein tweeted the following email yesterday:
The Trump campaign is taking the @birchbox subscription approach, introducing the "big league box" pic.twitter.com/41zUCxAlYA
— Betsy Klein (@betsy_klein) May 29, 2017
Dave Levinthal at the Center for Public Integrity also helpfully noted the price:
For $69, a Trump-of-the-month box to benefit @POTUS' re-election campaign and the @GOP pic.twitter.com/PXqjlnCRDu
— Dave Levinthal (@davelevinthal) May 29, 2017
Photos included in the email indicate that the “exclusive and vintage merch” includes items like Trump-Pence T-shirts, bumper stickers, buttons, and mugs. The “Big League” box is named after the President’s favorite adjective, which is apparently what he’s been saying instead of “bigly” all this time. Subscriptions are limited.
This also might be a good place to mention that subscription boxes like Birchbox aren’t actually doing that well.