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Even if people don’t always admit it, packaging and marketing play a big part in how we buy beauty products. By this measure, Buly 1803, a brand from France that originated in the 19th century but was revived a few years ago, is going to sell a lot of stuff.
Buly 1803 offers fragrances, creams, home scents (including scented rocks — yes, really), and that fancy toothpaste I told you about a few weeks ago. Its products are packaged in ceramic, glass, and aluminum tubes with metal lids and decorated with watercolor illustrations, evoking a bygone era of pompadours and smelling salts. There is no plastic to be found. And forget about minimalism and millennial pink — this brand is over-the-top in the best possible way. Several of the products include ancient “healing” waters from France.
Husband and wife co-founders Ramdane Touhani and Victoire de Taillac revived and reconceptualized the brand, as well as opened a shop in Paris, in 2014. (Touhani was a former co-owner of Cire Trudon, the fancy candle company, so he knows something about selling vintage brands.) There are currently shops in Seoul, Tokyo, and Taipei, with plans to open more in London and Hong Kong. The first-ever US shop just opened within Bergdorf Goodman in NYC, and you can also buy the products online at Net-a-Porter and Bergdorf’s. The prices are definitely higher than, say, Bath & Body Works, but on par with more luxe brands like Jo Malone.
Aside from the obvious appeal for those with a certain aesthetic, it’s the most no-brainer Mother’s Day gift I’ve seen in years. If you can get yourself to a shop, you can have someone personalize your gift with calligraphy, but if not, order online and it’s still pretty special. Here are four things your mom will surely not get from any of your unimaginative siblings:
Pommade Virginale Face Cream ($56): This lightweight face cream contains linden water and sweet almond oil, but the lady on the tube really seals the deal here. I want to use whatever she’s using. She sort of reminds me of Princess Leia in Star Wars when she’s a hologram and asking Obi Wan to help her.
Rosehip Oil ($55): Buly 1803 offers more than 65 types of oils, but rosehip 1) is trendy now; 2) has anti-aging properties; 3) smells good; and 4) is pinkish. It’s a great, simple beauty product that hits all the senses. All items are not yet available online, but call Bergdorf Goodman at (212) 753-7300 and the store will ship anything from the shop to you.
Eau Superfine Beauty Essence ($57): An essence is essentially a souped-up toner, and this one is made of rose flower water and claims to even out the complexion. When she runs out, your mom can then fill this gorgeous bottle with Garnier micellar water, or whatever other drugstore staple she’d like to camouflage. All items are not yet available online, but call Bergdorf Goodman at (212) 753-7300 and the store will ship anything from the shop to you.
Alabastron Home Fragrance Set ($80): Here is the scented rock. It’a a porous stone in a ceramic box that absorbs scented oil once you pour it on to act as a diffuser. This scent mixes grapefruit with vanilla, sandalwood, and cedar. It’s much classier than a Yankee Candle. If I owned a scented rock, I’d be showing everyone who came into my home.
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