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Brazil’s Biggest Beauty Brand Is Now Available in the US

It smells delicious.

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Photo: Natura Brasil

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“Natural” and “sustainable” are two buzzwords in beauty that are at peak desirability right now. As such, it’s not coincidental that Natura Brasil, Brazil’s biggest beauty company, decided it was time to bring its products here to the US.

Natura uses ingredients from the Amazon (though it does not bill itself as a “natural” brand per se), partners with families throughout the region to help them farm sustainably, and packages its products in 100 percent post-consumer recycled containers and so-called “green” sugar cane ethanol plastic. The company is really committed to eco issues and has been given awards for its work.

Since launching in 1969, Natura has sold its products primarily via direct selling, like Avon does. (According to company lore, its founder used to drive a VW Beetle around to make deliveries.) The brand finally opened stores in Brazil only in the last few years as part of its larger growth plan; its first US store just opened at 240 Elizabeth Street in NYC in April, and its new US website delivers throughout the country. The brand anticipates opening several more stores this year.

While there are hundreds of different products sold in Brazil, Natura is starting with a smaller sampling of its various collections here. The collections are organized by ingredient, all of which are native to Brazil, including acai, pitanga, and murumuru. (The products have pretty strong scents, so be aware if you’re sensitive to fragrance, even of the “natural” variety.) Skincare and an expanded men’s line will be introduced to the US in the next year or so. Prices range from $10 for bar soaps to $50 for fragrances.

If you want to dip your toe into the Amazon rainforest via Natura, here are three of the brand’s bestsellers to try.

A tube of hand cream
Castanha Hand Cream ($19.50)

Castanha Hand Cream ($19.50): This is Natura’s most beloved product. It’s rich and creamy, and it smells fruity but not too fruity.

A bottle of shower oil
Pitanga Triple Phase Shower Oil ($22)

Pitanga Triple Phase Shower Oil ($22): This shower oil, which is like a toy and science experiment all rolled into one, divides itself into three distinct sections until you gently mix it together. It’s meant to be an in-shower moisturizer, but I’ve been using it as a shaving cream alternative and haven’t needed to use lotion on my legs afterwards.

A jar of hair mask
Murumuru Reconstructive Hair Mask ($25)

Murumuru Reconstructive Hair Mask ($25): Brazilians are known for the attention and care they give to their hair, and Natura is proud of its haircare ranges. The murumuru formula is meant for curly hair types. The mask is great for dry, coarse textures as well as hair damaged by bleach or heat styling.

Racked occasionally accepts products for research and reviewing purposes. For more information, see our ethics policy here.