Lonely Lingerie Is Donating All Proceeds Today to a Terminally Ill Teen’s Charity

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Lonely is no stranger to supporting women. We’ve praised the New Zealand-based lingerie brand on the site before for making cool, sexy underwear you can actually feel good in; we’re big fans of the fact that the brand shows its pieces on women of all colors, ages, shapes, and sizes. The brand’s most recent efforts, though heartbreaking, absolutely deserve another shoutout.

Today, Lonely will be donating all profits from any sales — both in stores and online — to a local terminally ill teenager, Eva McGauley, who caught their eye when she decided to launch her own charity for survivors of sexual assault. McGauley started EvasWish (officially launching today) after seeing several friends suffer from the aftermath of sexual abuse. On her own, she has already raised $60,000.

Photo: Lonely

"At the heart of EvasWish is my need to create a world that I can feel safe leaving my loved ones in without me being there to look after them,” says McGauley. "I am so thankful to Lonely for not only supporting EvasWish, but also young women across the country.”

Eva will also be featured in Lonely’s ongoing journal and portrait series, Lonely Girls, which features candid portraits of inspiring women — previous subjects include Lena Dunham and Jemima Kirke — wearing the brand in their own way.

To support McGauley’s cause, check out our favorite pieces available right now below, browse the full collection at lonelylabel.com, and learn more about Evaswish here.