Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

3 Newish Bath and Body Brands You Should Know About

New, 4 comments

Get rid of your uninspiring products and try a few of these.

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Photo: David Papazian/Digital Vision/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bath and body products — things like lotions, soap, and shower gel — usually fall into one of two categories: uninspiring drugstore workhorses or fancy indulgences that you don’t want to use every day. But good-smelling lotions don’t have to cost a fortune or be so boring that they make you want to crawl back into the warm bed you just left.

Does your bathroom need a shake-up? These three brands, two international ones that are new to the US and one that is a rebranding of a ’90s favorite, offer some great options at completely reasonable prices.

Le Petit Marseillais

This adorable French drugstore brand, which has its origins in Provence, launched here a few months ago. You can find it at Target, Walmart, CVS, Walgreens, and Amazon. It’s best known for its scented body washes, and boasts that it’s the best-seller in this category in France. Prices range from $3.99 to about $6, and the products come in “flavors” you don’t see every day, like Cotton Milk and Poppy, in gel or cream formulas. Plus, the packaging is exceptionally cheery, with bright colors and a tiny French boy wearing a floppy hat on the bottles.

H2O Plus

This used to be a mall staple in the ’90s (it was founded in 1989), housed in sleek black and neon stores. It underwent a rebranding in 2016 and has had a resurgence since. You can buy it on its own website and at Ulta.

H20 Plus has a full range of skincare for your face, but the bath and body products are really the standouts, with innovative formulas and scents that don’t smell tacky. The solid moisturizer stick ($15), which is an easy and non-gooey way to get at rough knees and elbows, melts into a light oil texture, and the dry body oil spray ($18) is a great lightweight summer alternative to heavy lotions.


This German natural brand is 126 years old, but new to the US. It was founded by a monk (who had quite the pair of statement brows) named Sebastian Kneipp. Brand lore says that he cured himself of tuberculosis using “nature” and various hot and cold water therapies. This so-called “hydrotherapy” treatment is at the heart of the brand, which features some fantastic body products like soaks, salts, oils, and a really popular arnica line for muscle aches.

Products range in price from $4 for a packet of bath salts to $23 for massage oils. You can buy products on its site, but Kneipp also has eight stores in malls throughout the northeast corridor, from Massachusetts to DC, including King of Prussia and Garden State Plaza. More are coming, though Kneipp is staying mum on where and when.

Racked occasionally accepts products for research and reviewing purposes. For more information, see our ethics policy here.