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You can now find beloved heritage beauty brand Kiehl’s mingling with the cool-kid brands at Sephora. As of today, all 115 Kiehl’s products will be sold at Sephora.com. Then, in the fall, products will be arriving at five Sephora store outposts: San Francisco in September, New York and Las Vegas in October, and Santa Monica in November. (The brand’s press release didn’t specify which city will be stocking Kiehl’s in two stores.)
You can currently buy Kiehl’s online and at 82 freestanding shops, as well as at Macy’s and Nordstrom. But now seems like a perfect and mutually beneficial time for these two brands to finally hook up.
Sephora seems to be leaning in to the natural beauty market, having just stocked green brands like Antonym, Lilah B., and Axiology (and shoppers definitely have an increased interest in this category). Kiehl’s bills itself as “naturally inspired” and touts “naturally derived” ingredients.
As for Kiehl’s, it has been trying to capture the attention of millennials with some of its new skincare launches, which focus on hydration rather than wrinkles. Sephora’s shoppers tend to skew younger and may bring the brand new fans. Then there’s the fact that traditional retail is in a state of flux right now; with department stores struggling to figure out how to sell stuff and stay relevant, it’s smart for Kiehl’s to diversify where it’s selling products.
New to the brand? There are a few classics and some amazing newer products you should definitely check out:
Creamy Eye Treatment with Avocado ($29): This is an all-around great eye cream that hydrates without greasiness and is one of the few creams I’ve used that doesn’t feel too heavy for day time.
Turmeric and Cranberry Seed Energizing Radiance Mask ($32): This mask is not that old but is already legendary. Read this if you need to be convinced.
Midnight Recovery Concentrate ($46): This mixture of various oils is a classic and one of the brand’s best-sellers.
Powerful Strength Line-Reducing Concentrate ($60): If you’re ready for more heavy-duty skincare and have been wanting to try a vitamin C formula, here you go.