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Canadian Brand Joe Fresh Expands Into Plus-Size

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Three models in Joe Fresh clothing Photo: Joe Fresh

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Joe Fresh, Canadian makers of some excellent jeans and other basics, is launching “extended sizing” for its fall collection, which means that some of the new merchandise will come in sizes up to 22. (That’s a decent big improvement from its previous 0-16 range, which capped off at 14 for denim). Everything will be priced the same across sizes, which might seem like an obvious move, but you’d be surprised.

The big caveat is that only certain items will be available in the extended size range. The brand’s president, Ian Freeman, said in a press release that a “selection of favorite styles” will come in plus-sizes, which means there will still be stuff that doesn’t go beyond a 16.

Luckily, the upcoming collection looks like it has some cute things, including this moto jacket, simple camis and tees, and a printed $39 off-the-shoulder dress. In addition to adding more sizes, the brand has also cast plus-size model and lingerie lover Tara Lynn for its new campaign.

Considering that the average American woman is a size 16, it’s great that Joe Fresh is taking steps to make its clothes (and reasonable prices, hallelujah) available to more people. The next step, of course, is to start offering all styles in a wider range of sizes.