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Today is Eclipse Day in North America, and because it’s a bipartisan phenomenon that basically everybody is talking about, clothing brands are trying to capitalize on this rare moment of widespread, positive excitement with special sales and promotions. One might say it’s a marketing tactic as natural as the movement of the heavens.
J.Crew Factory is doing a 50 percent off flash sale. Nike has rounded up a bunch of "Solar Eclipse Picks," which are all black sneakers and clothing. Stowaway Cosmetics is offering 60 percent off orders over $180 for 180 minutes because, it says in a promo email, "The path of totality for the total solar eclipse is 60 miles long and lasts for 3 hours," which adds up to 180 minutes. (Promo code: TOTALECLIPSEOFTHESUN.) Warby Parker seized a moment of perfect synergy and, over the last few weeks, has been giving away eclipse glasses.
Thanks to the sun and the moon, you can shop for anything today. You also buy a chocolate glazed Krispy Kreme doughnut or $4 all-you-can-eat mooncakes at Denny’s. You can take 10 percent off mechanical and acoustical insulation at BuyInsulationProductStores.com. You can get 21 percent off one regular-priced item at Pottery Barn with the code ECLIPSE. "Hostess has declared Golden CupCakes the official snack cake of the eclipse," the brand tweeted this morning, with a Photoshopped picture of a Hostess snack cake covering up the sun. You can buy that, too.