clock menu more-arrow no yes

Filed under:

Taylor Swift Dug Deep Into Her Closet for Her ‘Look What You Made Me Do’ Video

Literally and figuratively.

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

A still from Taylor Swift’s “Look What You Made Me Do” music video Photo: YouTube

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

During tonight’s VMAs, Taylor Swift unveiled the music video for her polarizing new single (and the first track off her forthcoming album, Reputation), “Look What You Made Me Do.”

Ever since the song was released last Friday, the star’s fans and critics alike have been wildly speculating about whether its lyrics target Kim Kardashian, Kanye West, or Calvin Harris — but judging by the video, at least, it’s clear that Taylor Swift’s real enemy in “Look What You Made Me Do” is... Taylor Swift.

Throughout the video, Swift mocks her many different public personas from over the years: We see her dancing with a bunch of dudes clad in “I Heart T.S.” shirts, being served tea by a sea of snakes, and guiding an army of supermodel-esque clones through “Squad U.”

And the star appears to have saved all the outfits from her past performances and music videos (or at least has commissioned strikingly similar ones) for this new video.

First, we see a zombie-fied Swift crawl out of her grave wearing the pale blue J. Mendel gown from her “Out of the Woods” video:

Next, there’s a shot of Swift lying in her grave, dressed in the pink embellished Oscar de la Renta gown she wore to the 2014 Met Gala:

During a scene in which Swift crashes a car while clutching one of her Grammys, she’s dressed in what appears to be a modified version of the silver snakeskin-printed Louis Vuitton dress she wore to the 2016 Met Gala:

Things really kick into high gear, though, when a darker, Reputation-era Swift beats a pyramid of past-era Swifts into submission:

When the camera zooms in on the mayhem below, we can make out specific past looks, like (from left) her “We Are Never Ever Getting Back Together” squirrel PJs; her sparkly white Balmain jumpsuit from the 2015 Billboard Music Awards; her silver beaded dress from the Fearless tour (accessorized with a “13” on her hand, of course); her Red tour ringmaster ensemble; and her black-and-white J. Mendel gown from the 2014 ACM Awards. Behold:

Look closely, and you might also be able to make out one of Swift’s silver beaded 1989 tour looks (toward the top left); her red polka-dotted top from the “We Are Never Ever Getting Back Together” video; her silver sequined blazer and side-striped pant from New Year’s Eve 2015 (dead center); and her “You Belong With Me” tee and flannel pants:

The video ends on a lineup of past Swifts tossing around some oft-heard criticisms (“Stop making that surprised face, it’s so annoying!” “There she goes, playing the victim again!”). Yes, those are her friends’ names (Lena, Selena, Gigi) written on her “You Belong With Me” T-shirt:

To the far right, you’ll find a Kaufmanfranco-clad Swift from the 2009 VMAs (aka the moment her troubles with Kanye West began):

A still from Taylor Swift’s “Look What You Made Me Do” music video

And then there’s Swift in Swan Lake mode, a nod to her “Shake It Off” video:

Say what you will about Taylor Swift, but she’s certainly detail-oriented — and she really, really likes to hang on to her old outfits.