This New Brand Only Sells Corduroy

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I’m fully aware that it’s the end of August and people are trying to savor every last bit of summer. But here’s the thing: A new brand shilling exclusively corduroy just launched last week, and it’s too good not to talk about.

The label, The Cords & Co, was created in Stockholm by a group of people who didn’t think corduroy was getting the love it deserves. Made for both men and women, the debut lineup takes the old-fashioned fabric usually reserved for your college professor’s blazer and makes it modern — and dare I say, even sexy?

Even though everything is corduroy aside from cotton T-shirts and sweatshirts, the collection covers a lot more ground than you’d expect. There are bright red overalls and mini skirts, trucker-style jackets and boxy button-down shirts, and hoodies with a streetwear vibe. You’ll also find a ton of different pant silhouettes, including a super cute pair of cropped culottes and these brown-ish marigold wide-leg pants, perfect for That ’70s Show cosplay.

With confirmed collaborations in the pipeline with brands like Alpha Industries and Eastpak and the rollout of store openings in Stockholm, New York, Los Angeles, Paris and London, it looks like corduroy is poised to make a big comeback. See and shop full collection for men and women at thecords.com.