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Target’s Super-Cute, Affordable New Line Comes in Sizes XXS–4X

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Everything is under $45.

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Photo: Target

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While Target has been known to run some pretty decent collabs with high-profile fashion designers, it’s probably not the first place you’d head to stock up on trendy basics for fall. T-shirts and socks and stuff, sure, but not, like, the cute pieces you’re excited to wear even before it’s cold enough.

That might change this year. The big-box retailer’s latest exclusive label — called A New Day, which just became available to shop yesterday — is honestly really cute. Everything is stylish in a casual-but-polished way that feels very 2017; think bell-sleeved shirts, fitted denim jackets, high-waisted crepe trousers, ruffled midi skirts, and embroidered coats. I could imagine wearing most pieces to the office or out on the weekend.

Almost everything the label makes is available in both straight (0–18 and XXS–XXL) and plus (that’s 14–26 or 1X–4X) sizes. But wait, it gets better: Everything is also ridiculously affordable — we’re talking H&M prices.

Blouses cost between $20 and $30, while T-shirts and tank tops are around $8 and $12, respectively; pants are also between $20 and $30, and dresses will run you under $30. Even most of the shoes and coats are around $30 to $40. Some of the plus-size items are a few dollars more than their straight-size counterparts, which is pretty lame, but everything in the entire collection still rings in at under $45.

If refreshing some basics for fall for less than the price of a dinner out sounds good to you, check out our picks below, and shop the full line at