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Today’s Apple event features the debut of the iPhone 8, iOS 11, and the new Apple Watch. It also involved an extremely pink, extremely lacy trench coat that is arguably more important than any of those other things.
The coat in question belongs to Angela Ahrendts, Apple’s senior vice president of retail and the former CEO of Burberry. Much like Ahrendts herself, the coat is also from Burberry, and, if the rumors about the new iPhone are true, it costs precisely three Apple phones.
Though we’ll have to wait for confirmation of whether or not the $1,000 iPhones are good, early reviews of the coat lean positive:
That pink lace trench coat is amazing. Good style at #AppleEvent right now. (99% sure it's @Burberry) #swoon
— Caitlin Dineen (@CaitlinDineen) September 12, 2017
Really want to say something cogent about the Apple event but all I can think of is I ❤️ @AngelaAhrendts' outfit. That dusty pink lace coat.
— Andreea Nastase (@diemkay) September 12, 2017
i want an apple watch band made out of angela's coat
— kif (@kifleswing) September 12, 2017
apple lady has a trench coat made out grandma doilies that's dope
— bradley. (@bradleyjamess) September 12, 2017
Follow the non-coat aspects of the Apple event live over at The Verge.