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Apple Event Made Infinitely More Interesting by Lacy Pink Trench Coat

It costs precisely three new iPhones.

Apple senior vice president of retail Angela Ahrendts in a lacy pink Burberry trenchcoat. Photo: Justin Sullivan/Getty Images

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Today’s Apple event features the debut of the iPhone 8, iOS 11, and the new Apple Watch. It also involved an extremely pink, extremely lacy trench coat that is arguably more important than any of those other things.

The coat in question belongs to Angela Ahrendts, Apple’s senior vice president of retail and the former CEO of Burberry. Much like Ahrendts herself, the coat is also from Burberry, and, if the rumors about the new iPhone are true, it costs precisely three Apple phones.

Though we’ll have to wait for confirmation of whether or not the $1,000 iPhones are good, early reviews of the coat lean positive:

Follow the non-coat aspects of the Apple event live over at The Verge.