The Emmys Managed Tons of Gorgeous Dresses With Few Stupid Questions

#AskHerMore at work?

By Ellie Krupnick Sep 17, 2017, 8:18pm EDT

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When Reese Witherspoon, Laura Dern, and Nicole Kidman took their turn answering questions for E!’s Giuliana Rancic on the 2017 Emmys red carpet, they looked radiant in an array of genuinely interesting and unique dresses, most notably Reese’s teal tuxedo jacket-like mini dress.

And yet Rancic restrained herself, asking questions limited mostly to the trio’s work on the excellent multi-nominated HBO show Big Little Lies. Not even a brief “Who are you wearing?” crossed G’s lips at the end of the interview, as it did throughout the night with other stars.

Call me overly analytical, but it seemed like #AskHerMore at work. Witherspoon has been the most prominent celebrity advocate for the #AskHerMore campaign, launched by The Representation Project to put pressure on journalists to ask female celebrities questions beyond their outfits (and beauty tips, and workout routines, and diets) in interviews.

A few years since launch, and its effects are already evident — and turns out, beautiful dresses and jewelry can still be appreciated without wasting precious interview minutes discussing them (and thanks to aggressive tweeting and press releases, those dresses’ designers are still widely known and mentioned across Twitter).

Here are just a few of the drop-dead stunning outfits (and, yes, the designer credits) that we loved on the Emmys red carpet — no vapid interview questions required.