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Tictail, the Stockholm-founded, New York-based e-commerce site and social marketplace, has become synonymous with discovery since its launch in 2015. The site’s mission is to shine a bright light on lesser-known, independent global fashion brands; its new fall collection, filled with perfect chilly weather pieces from dozens of emerging labels you’ve probably never heard of, definitely delivers on that promise.
The recently unveiled lookbook showcases the best-of-the-best items from the new fall collections from 35 brands based all over the globe. Some of these names are veterans of Tictail’s lineup, like Sweden’s Ida Klamborn and Atelier Batac from Spain, while others are completely fresh, like SimoneWild from Germany (one of my personal favorites). Regardless of how long you’ve been able to find them on Tictail, you’re going to want to get to know them all now.
“Choosing what brands to feature in our lookbook proved very challenging, albeit rewarding,” says Anna Decilveo, Tictail’s New York-based merchandiser who selected (and styled!) the brands featured in the fall lookbook. “I went in with the mindset of exploring fashion from around the world that put emphasis on details that could only come from an emerging brand — clothing that had stories behind it. I wanted it to be clear that these pieces are things you keep and cherish in your closet for years.”
There’s just about everything you’d need to refresh your wardrobe for fall: tons of trousers in enough color and pattern options to satisfy both minimalists and maximalists, dresses of every length, and all different kinds of coats, from early fall transitional jackets to heavy-duty styles, like the huge blue faux-fur jacket by Arethé, pictured below.
Because Tictail champions emerging designers, it inherently promotes “slow fashion” (aka the opposite of fast fashion and the unimaginable amount of waste that comes with it). This fall, the retailer decided to take that a step further with its latest campaign, Not Faceless, which launched alongside the fall lookbook. The idea is that instead of just throwing around buzzwords or operating as usual, Tictail wants to educate its global community of shoppers on the importance of supporting small business owners and mindful, sustainable, and ethical practices within the industry.
“When it came to this campaign, we wanted to expose the contrast between fast and slow, big and small,” Decilveo says. “Shopping Not Faceless lets you take in the sensations that you get when you slow down. Small details are emphasized: the purposeful fray of a pink silk Jennie Ellen heel, the hand-sewn hem on Polka’s floral pants. Fast fashion is disposable. Knowing exactly how your clothes were made and how many other people in the world are also wearing them is nearly impossible.”
While certain pieces from the lookbook won’t be available until October, we asked Decilveo to let us in on what brands she predicts will be the biggest hits, so you know what to keep an eye on when it hits the site.
“If you wake up every day and you’re like, ‘I want to be comfortable but also look cool,’ you should think of Arethe,” she says. “Freakloset is without a doubt going to be a Tictail Market best-seller — they take playful risks on a generally simple oxford shoe and Chelsea boot that still go with everything in your closet. Oh, and Wray. She can do no wrong.”
Find all of those pieces and (a lot) more here.