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This Millennial Pink Store Is an Instagram Dream

‘Just Browsing’ takes a tour of Mansur Gavriel’s downtown New York shop.

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Mansur Gavriel bags were a hit with millennial shoppers almost immediately when they debuted in 2014. The main event was the bucket bag, but it was the overall aesthetic of the accessories label — the saturated colors, the minimalist nonchalance — that earned Mansur a real following.

So it’s only fitting that the brand’s first store, opened in New York City in 2017, is awash in a warm hue of millennial pink. The pink walls, shelves, and floor serve as the perfect Instagram backdrop against which to snap pics of Mansur’s adorably petite handbags, sleek shoes, and richly colored outerwear, not to mention the fresh blooms sold at the in-store flower shop. It’s a soothing shopping experience — even if you just pop in to take pics without buying anything.

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