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Cuyana, a brand that makes very good leather bags for a very specific type of person, has invented another leather product, made for an even more specific type of person: the kind who desires to swathe her tampons in $60 worth of leather.
Meet the Femme Pouch, a collaboration with organic tampon brand Lola in honor of International Women’s Day:
It’s a wallet for tampons!
As some commenters have noted, the product begs the question, “Why do we need to hide our tampons in the first place?” But perhaps the most insightful observation came from another commenter, who excitedly noted that “This will fit my Pax vaporizer!”
It’s true! The Cuyana Femme Pouch doubles as a luxurious swaddle for a vape. “It can hold up to two tampons,” reads the product description, “or—for those other moments in the month—your favorite pen.”
As a person who neither vapes nor prefers to spend money on minimalist extravagances, I am, of course, not the Femme Pouch’s target customer. If you are, or know someone who is, please email me, as I am very curious about your lifestyle.
Update: A representative for Cuyana sent the following statement from co-founder Shilpa Shah:
“As a women-led and founded company made up of a majority of women employees, we are excited to highlight periods with a beautiful product. Tampons, for many who use them, are often loose in our bags and get damaged. The Femme Pouch isn’t intended to hide our periods but rather to create a functional product that enhances the beauty and femininity of menstruation.”