Turns Out Nobody Knows What This Target Logo Says

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Today I published a blawg that briefly mentioned a new women’s clothing brand sold at Target. It’s called A New Day, but you might not know that if you are an adult with a firm grasp on how to read the English language. Because the logo bearing this moniker is, to put it lightly, incomprehensible.

I go to Target at least twice a month, and it took me a solid handful of visits before I finally pieced together what the logo said. I did not admit this to anyone else, until today, when I realized that I was extremely not alone:

It’s comforting to know that others were similarly stymied. Target’s been rolling out a couple of new lines lately, including A New Day and Universal Thread, which I (rightfully!!!!!) ragged on in my earlier post for having such an aggressively generic name, thereby contributing to the same-ification of everything in the aesthetic realm. That said, the company is providing affordable, size-inclusive options where other mainstream brands fall short. So, Target, keep doing... some of what you’re doing. Just maybe next time, make it easier to read.