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When Tiffany Haddish hosted the MTV Movie and TV Awards on June 18, one of her many costume changes looked particularly familiar to fans. Over the course of the night she wore an array of iconic outfits, including a Breakfast at Tiffany’s inspired look, an homage to J.Lo’s green dress, and a Meghan Markle-style wedding gown.
But it was her white Alexander McQueen that won the award for Funniest Genuinely Beautiful Gown. Since the dress’s debut, it’s shown up on SNL, at the Oscars, at the aforementioned MTV awards, and in the trailer for Haddish’s new movie, Nobody’s Fool.
Haddish originally bought the dress for the Girls Trip premiere in the summer of 2017, before the movie made her a huge star and back when she was practically a regular person. As someone who wasn’t yet wildly rich, she had the respect, fear, awe, and desire not to get hosed, feelings the McQueen’s reported $4,000 price tag would invoke in most — and she still does.
Part of the reason Haddish is such a delightful and well-liked famous person is because she remembers what money is; it’s the same endearing frugality that created the basis for her instant-classic Jada-and-Will-experience-Groupon story (if you don’t know, watch) and subsequent spokesperson gig with the brand.
She’s not joking around about this “investment piece” stuff, and it’s funnier and funnier each time she shows up looking amazing and amortized in the white halter (not to explain jokes to you, sorry).
The trailer for Nobody’s Fool also dropped on June 18, featuring Haddish, Tika Sumpter (Michelle from the Obama movie Southside with You), and EGOT winner Whoopi Goldberg. The dress is visible in the opening moments, this time under a cape. (It works; why not.)
Haddish first recycled the piece for her SNL monologue in November 2017, where she declared that she was going to get her money’s worth. “I feel like I should be able to wear what I want, when I want, however many times I want, as long as I Febreze it,” Haddish said.
And again during Weekend Update.
A few months later, in March 2018, Haddish showed up on the Oscars red carpet in an African-inspired gold and black gown, which might have disappointed fans hoping to see the McQueen...
But by the time she presented the Oscar for Best Short Film and Best Documentary Short Subject with Maya Rudolph, she changed into something everyone was happy to see.
Haddish is reclaiming wearing the same white gown over and over from the Miss Havisham stereotypes, but she wasn’t the only person who got her money’s worth that night at the Oscars: Rita Moreno was able to spread out the cost of her dress over 56 years.