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ASOS’s Visual Search Is My New Favorite Pastime

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Where else can you find an outfit inspired by the Dapper Horse?

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My favorite website, (this is not #spon, this is just a personal fact about me), has launched a new feature for American shoppers called Style Match, which lets you take a picture of a thing, and then finds items that look like that thing.

Things like the shirt I am currently wearing, which I definitely do not need two of but now I strongly desire one with sherpa lining (items are listed in British pounds because until today, the service was only available in the UK):

Asos’s style match on a buffalo plaid shirt

Or my coworker Marine’s sweater that makes her feel like a flying squirrel:

Asos Style Match red sweater

Or Eater intern Christine’s incredible bumblebee earrings:

Asos image search bumblebee earrings

Or That Grammys Dress:

And the dress that problematic fave Stassi Schroeder wore to her most recent murder-themed birthday party:

Or perhaps this iconic Miss Piggy ’fit:

Or the Dapper Horse:

Or the rapidly browning avocado sitting on my desk:

You get it!

To be fair, the technology of ASOS’s Style Match is not new — there are plenty of apps that use reverse image search technology to shop. But what makes it exciting is that this time, I will probably actually buy the stuff they are trying to sell to me.

Clearly, however, Style Match does not work on everything. When I tried to search for my coworker Kristen’s amazing velvet skirt, it gave me this nonsense:

Here’s how to use it: On the ASOS app, tap the camera icon next to the search bar, then use your camera to take a photo or choose one from your camera roll.

Now please, go forth and create outfits inspired by your obscure meme of choice.