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Because the Bravo channel is already a bona fide lifestyle to some of us, now you can wear your borderline problematic obsession with reality television directly on your face: Katie Maloney-Schwartz of Vanderpump Rules officially has a lipstick line.
The collection, which launched at precisely 9 pm this evening to coincide with the premiere of the latest episode, is a collab between Maloney’s long-running beauty blog Pucker & Pout and makeup brand Julie Hewett and includes three shades: Pucker (fuschia), Pout (nude), and Pump, a “spicy peach nude inspired and dedicated to the ladies of Vanderpump Rules.”
And how will said ladies be celebrating this evening? Naturally, by hanging out at Stassi’s. In a statement to Racked, Maloney assured us that her alarm is set for 6 pm PT sharp, and that “Stassi is hosting all of our friends tonight to ring in the collab. I am excited because I will be bringing the girls some gift bags with a shade that I specially picked for them and it will be a great way to celebrate all of the hard work that everyone put in, to make this happen!”
The show has followed Maloney’s entrée into the world of beauty since season four, when she launched the blog with her friend Jennifer Hoffner (most memorably with a party that James Kennedy crashed to confront Kristen). Tonight’s episode will also take place at a party for Pucker & Pout, coincidentally in the wake of even more James and Kristen drama. (This show is so good, y’all.)
It’s not the first time a Bravolebrity has launched a beauty brand — Gizelle Bryant of Potomac has EveryHue, Kim Zolciak has Kashmere Kollections — but here’s hoping that Pucker & Pout doesn’t go the way of Ramona Singer’s skin care line, may it rest in peace.