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Kanye Says Yeezy Will Be a ‘Decacorn’

He’s back on Twitter with some very big claims about his fashion brand.

Kanye West at Yeezy season 3.
Photo: Dimitrios Kambouris/Getty Images

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Kanye West returned to Twitter last week, and though the first few days were full of vaguely philosophical abstractions, this week he’s getting a lot more specific. On Monday, he began by tweeting videos of Dilbert creator and Trump supporter Scott Adams, as well as praise for right-wing pundit Candace Owens. But along with the (maybe not actually all that shocking) outbursts were updates on his fashion brand, Yeezy.

This morning, Kanye announced that Yeezy will hire 160 people after “hitting a billion dollars this year” and that the brand was “the 2nd fastest growing company in history.” He also used the jargony finance term “decacorn,” which refers to a privately held startup worth more than $10 billion, despite the fact Yeezy is technically a brand partnership with Adidas:

He then said he was currently the highest-paid person in footwear (in 2017, Michael Jordan made $110 million from his Nike partnership, according to Forbes):

And he foretold that Yeezy will become the biggest apparel company “in human history.” That title is currently held by Christian Dior, followed by Nike and Inditex, which owns Zara. Adidas is No. 5:

Kanye also promised to make his clothing more affordable because he had hired the head of supply chain from the Gap, referring to Deborah Palmer Keiser, who according to her LinkedIn profile had worked for Gap Inc. from 1996 to 2006 and started at Yeezy this March:

And then said he was “this generation’s” version of Henry Ford, Howard Hughes, Steve Jobs, and Walt Disney:

After comparing himself to Jobs, Kanye also compared the Yeezy 350 to the iPhone, and revealed details about the most popular shoe styles:

He tweeted praise for Adidas, and then said “this could’ve never happened” at Nike, which released the Air Yeezy in 2009:

He ended the string of tweets in typical Kanye form, by bringing it back to politics:

Like most Kanye tweets, it’s difficult to know what exactly to make of the Yeezy-related ones. But if they’re to be trusted, expect a much bigger — and maybe more affordable — Yeezy in the future.