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Canadian department store chain Hudson’s Bay dropped more than 150 Ivanka Trump-branded items from its website yesterday.
Shannon Coulter, who founded the #GrabYourWallet movement back in October 2016 to boycott stores that carried Trump family products, tipped Racked off to the change on Thursday night. She noted that as recently as that morning, there were 168 Ivanka-branded clothing items and shoes on the website, but that by evening, they’d all disappeared — as well as Ivanka’s name from the list of brands that the store carries.
Hudson’s Bay, whose parent company also owns Lord & Taylor and Saks Fifth Avenue, has faced mounting social media pressure to drop the brand, particularly in light of President Donald Trump’s tariffs on Canadian steel and his disrespectful remarks about Canadian Prime Minister Justin Trudeau during June’s G7 conference, as well as the increasing international outrage regarding the immigration crisis.
In a statement to journalist Richard Southern, however, Hudson’s Bay claimed that their dropping of Ivanka Trump had nothing to do with outside pressure or politics. “Hudson’s Bay is phasing out this brand through the fall based on its performance,” the statement read. “As part of our regular course of business, we review our merchandise offerings and make appropriate changes.”
It’s exactly the same move Nordstrom made when it was the top target of the #GrabYourWallet boycott around the time of the inauguration. The department store told Racked at the time that “we make buying decisions based on performance ... Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
Hudson’s Bay now joins the growing list of Nordstrom, Neiman Marcus, DSW, Gilt, and Jet.com as brands who have dropped Ivanka Trump. We’ve reached out to Hudson’s Bay for further comment and will update when we hear back.