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I Can’t Figure Out What Brands Are Trying To Tell Me

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Introducing fall’s most subtle fashion trend.

Photos from left: Missguided, IMDB, Urban Outfitters

I think clothing brands are trying to tell me something, and I can’t figure out what it is.

Urban Outfitters

I think they want me to wear matching sets made of yellow plaid.

Topshop, Topshop

It doesn’t really matter what pieces are involved, just as long as they are a) yellow, and b) plaid.

Pretty Little Thing, Pretty Little Thing

Sometimes there is a jacket.

Missguided, Missguided

Sometimes there isn’t.

Shein, Shein

Sometimes the yellow is really more of a tan.

Pretty Little Thing, Pretty Little Thing

But sometimes the yellow is so yellow that it almost makes me have to sneeze.

Boohoo, Boohoo

I’m beginning to wonder if they have anything to do with the movie Clueless?

Forever 21, Forever 21

Clueless is a teen comedy that came out more than two decades ago. It stars Cher, a spoiled but lovable Beverly Hills high schooler.

Boohoo, Boohoo

In one of the film’s first scenes, she’s wearing a yellow plaid blazer and matching skirt.

New Look, New Look

An outfit that looks suspiciously like the ones in every single store in the entire world right now.

Urban Outfitters, Urban Outfitters

That would be a very bizarre coincidence, though.

Fashion Nova, Fashion Nova

Like, this movie is 23 years old.

Shopbop, Shopbop

It’s not even, like, the 25th anniversary of it or anything.

Forever 21, Forever 21

But clearly, there’s something convincing brands that all women should dress like the exact same character right now (but only in that one outfit).

Net-a-Porter, Net-a-Porter

Honestly, this is all very confusing, especially since there was a fashion icon in Clueless, but she wasn’t named Cher.

Topshop, Topshop

Her name was Amber, and if brands want us all dress like walking mid-’90s caricatures, they should at least have the decency to involve marabou headbands or sailor hats.