I Can’t Figure Out What Brands Are Trying To Tell Me

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I think clothing brands are trying to tell me something, and I can’t figure out what it is.

I think they want me to wear matching sets made of yellow plaid.

It doesn’t really matter what pieces are involved, just as long as they are a) yellow, and b) plaid.

Sometimes there is a jacket.

Sometimes there isn’t.

Sometimes the yellow is really more of a tan.

But sometimes the yellow is so yellow that it almost makes me have to sneeze.

I’m beginning to wonder if they have anything to do with the movie Clueless?

Clueless is a teen comedy that came out more than two decades ago. It stars Cher, a spoiled but lovable Beverly Hills high schooler.

In one of the film’s first scenes, she’s wearing a yellow plaid blazer and matching skirt.

An outfit that looks suspiciously like the ones in every single store in the entire world right now.

That would be a very bizarre coincidence, though.

Like, this movie is 23 years old.

It’s not even, like, the 25th anniversary of it or anything.

But clearly, there’s something convincing brands that all women should dress like the exact same character right now (but only in that one outfit).

Honestly, this is all very confusing, especially since there was a fashion icon in Clueless, but she wasn’t named Cher.

Her name was Amber, and if brands want us all dress like walking mid-’90s caricatures, they should at least have the decency to involve marabou headbands or sailor hats.