In 2011, childhood friends David Lin, Eunice Quan, and Mei Liu started Priory of Ten. After Liu parted ways with the company to take a corporate job, the remaining two decided to rethink things, and they reintroduced the label with an abbreviated name and a refined aesthetic. They also tapped pal Armin Tehrani, with whom they own beloved Vancouver, British Columbia, boutique Board of Trade Co., to join them.
Since then, the line has undergone a notable shift. “Priory is now designed for a different girl in mind—the creative, the artist, the entrepreneur. A confident woman,” Quan says. “Our designs experiment with subtlety, quietness, comfort, and quality.” The result is minimalistic, understatedly chic separates in neutral hues and rich organic textiles, like Japanese cotton and brushed flannel. —Casey Lewis