Last fall, Jeff Johnson and Kal Vepuri—an architect and a serial entrepreneur, respectively (Vepuri’s also the man behind just-launched beauty brand Onomie), —started one of the most promising e-commerce clothing lines in years.
Borrowing the straight-to-consumer business model popularized by Everlane and Warby Parker, the company’s able to deliver an impeccably edited collection of outerwear to shoppers at pretty unbelievable price points given the quality. You can get an expertly tailored cropped wool blazer for less than $200, and the leather biker jacket of your dreams rings up to just under $600.
But Vepuri and Johnson say they’re eventually interested in making more than the perfect trench. “We have just begun to scratch the surface of our own design and development process,” says Johnson. —Casey Lewis