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The Kardashian-Jenner clan have recently developed a strong affinity for and brand partnership with the French fashion house, Balmain. Since French designer and former Roberto Cavalli head, Olivier Rousteing, became creative director in 2011 at the extremely young age of 26, Kanye West, Kim Kardashian, Kendall Jenner, and Kylie Jenner have all starred in Balmain's campaigns. Kendall and Kylie starred in Balmain's sibling ad campaign, which also featured the likes of models Gigi Hadid and Bella Hadid.
Rousteing's 30th birthday bash at a rooftop in LA had the coolest of cool people partying until late in the evening, celebrating not only his birthday, but Balmain's collaboration with H&M, which is coming very soon.
It wouldn't be a proper fashion party without the Instagrams to prove this thing actually happened, and let's not forget that it was due to celebrity clout that Balmain's official Instagram was the first French fashion house to reach over a million followers. And because it's Balmain, of course they would be one of the first people to use Instagram's new Boomerang feature.
Here are the best Instagrams of the evening: