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Everything to Know About Hair Dyeing When You're Not White

Two women of color walk into a hair salon...

Make Hand-Washing Your Clothes Less of a Chore

Think of this as Hand Washing 202.

Inside the (Makeup) Vault

How huge, expensive, limited-edition makeup collections got so popular.

Where Can I Find: Non-Clumpy Mascara, Once and For All?

It exists!

The Beauty Industry Has a Gen X Problem

It’s all about millennials now, but maybe the two generations can find common beauty ground.

The Problem With ‘Something for Everyone’

Is the proliferation of this meaningless phrase lazy writing — or lazy designing?

Can Clothes Really Open Up a Whole World?

For Dress for Success, it all starts with a suit.

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The Ultimate Denim Shopping Guide

Everything you need to find the right pair.

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The Politics of Pockets

The history of pockets isn’t just sexist, it’s political

Around the World in 80 Fashion Weeks

From Moscow to Sydney to Seoul, can local fashion weeks really go global?

The Distinct Pleasure of the House Dress

Why a loose-fitting, shapeless sack is the best form of self care

Why Is It So Hard for Women of Color to Buy a Nude Bra?

Meet the young brands filling this huge gap in the marketplace

Are High-Fashion Copies Actually Legal?

The answer is pretty surprising.

The State of the Menswear Union

What men are wearing, how men are shopping, and why everyone’s getting in on the action now.

Meet the Hasidic Jews Behind This Cute Bikini Brand

Beach Gal’s founders have an unorthodox background

What Is the Direct-to-Consumer Sales Model and Why Should You Care?

Why legacy designers and upstarts alike are skipping the department store

The Case for the American Mall

Malls aren’t dying. They’re changing.

A Look at Flight Attendant Uniforms Through History

A new exhibit at SFO examines flights of true fancy

Are Gimmicky Self Tanners Worth It?

We survived streaks, splotches, and snarky boyfriend comments to bring you this thorough review.

Ralph Lauren’s American Dream

The making of an iconic brand — and what’s next.

The Rise and Fall of the Victoria’s Secret Catalog

The lingerie giant is axing the nearly 40-year-old mailbox staple

The Complicated World of Niche Cosplay

In the world of anime cosplay, battles about “accuracy” (and racism) abound

What’s in a (Beauty) Name?

What does it mean when a product name skirts the line of good taste?

Yoga Pants That Correct Your Form and the Future of Haptic Fashion

Wearable tech might get where it wants to go through the science of touch

How Supreme Became the Most Important Streetwear Brand in the World

Or: when a logo becomes a lifestyle.

In Between Plus Size and Sample Size, There Are Millions of Women

The average American woman is a size 14. Why don't we see her?

Is This the End of Birchbox?

Customers tell us why the OG beauty subscription box company is struggling.

The App That Lets You Buy Kendall Jenner's Used Fendi Keychain

SecretCloset lets you into the wardrobes of Amber Rose, Vanessa Hudgens, and more

The Best Self Tanners Are All From the UK

Necessity is the mother of invention.

New Celebrity Fitness Trend Requires You to Do Nothing but Watch TV

Netflix and sweat

When Did Shipping Boxes Get Pretty?

In the age of unboxing, the box matters

How a Formerly Stodgy Mineral Makeup Brand Is Turning Insta-Famous

Pür Cosmetics is no longer your mom's makeup brand.