Features
The Girdle-Inspired History of the Very First Spacesuits
Bra and girdle technology and seamstresses on Singer sewing machines were integral to NASA’s first spacesuits.
Why It’s So Hard to Find Plus-Size Vintage
Being over a size 12 isn’t new, so why is finding plus-size clothing from the past so impossible?
Where True Crime Meets Crafts: Why Serial Killer Merch Is All Over Etsy
From a Ted Bundy cross-stitch to John Wayne Gacy birthday cards, murder is getting the homespun treatment.
How the Rise of Outdoor Influencers Is Affecting the Environment
Instagrams of beautiful vistas have brought attention to environmental issues — and foot traffic to unspoiled wilderness.
How My Sister Found (and Lost) My Wedding Dress
"If there’s ever a good reason to buy a wedding dress, it’s because your little sister told you that you wouldn’t."
The ‘Mamma Mia!’ Costume Designer Explains How to Dress Like Young Donna
In case you, too, feel the urge to recreate the ’70s fashions in Mamma Mia! Here We Go Again.
There’s No Such Thing as a Feminist Brand
After the news broke that the CEO of Feminist Apparel was an admitted sexual abuser, it’s time to admit the woke company is a myth.
Artificial Intelligence Is Being Used to Combat Luxury Fakes
Entrupy and Goat are using AI to find counterfeit handbags and sneakers.
I Took a $25 Nap
Casper opened a pay-per-nap store in New York, where you can use nice skincare products and ponder capitalism until you fall asleep.
Detroit’s Earrings from Sorry to Bother You Capture the Movie’s Revolutionary Spirit — And They’re for Sale
In Boots Riley’s film debut, Thompson stars as Detroit, an artist and activist who makes her own literal statement jewelry.
Pollution Affects the Poor Most of All, but Anti-Pollution Skin Care Is Expensive
The newest trend in skin care promises to battle the damages of pollution — if you can afford it.
How David Beckham Became the Most Marketable Man in the World
The former soccer star has transcended sports to build a fashion and luxury empire.
Anthropologie Rolls Out a Luxury Wellness Section
The store now sells aromatherapy necklaces and "detox" teas.
Is “New” Mascara All About the Marketing?
It’s mostly made of tar, so the name and packaging go a long way.
IRL Stores Are Doing It For the ’Gram
Everyone’s favorite social media platform might be the best argument for brick-and-mortar Urban Outfitters and American Eagle.
What Will We Wear on Mars?
Elon Musk and President Trump are both determined to send humans to Mars. But do we have the spacesuits to get us there?
H&M Has Been Quietly Changing Its Sizing
A sweeping change for the Swedish retailer’s sizing scale is more inclusive and more accurate to North American standards. And it’s already underway.
Kim Jong Un Always Wears the Same Suit — This Is What It Means
His go-to outfit has serious political implications.
Why Alex Jones, Mike Cernovich, and Joe Rogan Are All Selling Skin Care
Why are hypermasculine conspiracy theorists hawking all-natural sunscreens and anti-aging serums?
Why Those Free Bikinis on Instagram Aren’t Really Free
Mysterious retailers like Folsom & Co. use Instagram to advertise their "limited-time" swimsuit sales. But customers are complaining they’ve been duped.
Can You Build a Lifestyle Brand Around Erectile Dysfunction?
Hims, Roman, and Keeps are startups talking to men about hair loss, skin care, and even more personal concerns.
Is Soccer Cool?
Brands certainly think so.
Size, by the Numbers
How much it costs to make plus clothing, the measurements of the average American woman, and more.
What Does “Plus Size” Even Mean?
Talking about how we talk about size.
Inside the Strict, Unspoken Dress Code for Women Political Candidates
Women running for office are pushing boundaries, but their clothes can’t.
Why Do Couples Shop Together?
We shop with partners to avoid risk, get attention, and bond.
Goop’s Winning Retail Formula? It Doesn’t Have to Pay for Its Stores
Brands like Saks Fifth Avenue and Cadillac sponsor Goop’s pop-ups in exchange for exposure to its customers.
Why MLMs Are So Appealing to Military Spouses
Multilevel marketing companies like Rodan + Fields, Pure Romance, and LuLaRoe are popular because they allow for flexible schedules and lots of moving.
Will Shoppers Ever Really Care About Sustainability?
Customers say they want brands to be more environmentally conscious — but eco-friendly marketing campaigns fall flat.
The Huge Impact of Donated Bras
Be a Dear and Donate a Brassiere helps people in poverty get the undergarments they need.
A Pageant Makeup Artist on Mascara Tears and Mink Lashes
As Miss USA gears up, a makeup artist and former contestant reveals what happens behind the scenes at pageants.
Why Harry and Meghan-Themed China Is the Most Popular Royal Wedding Merch
Millions will celebrate the royal wedding by splurging on china.