For some brands, a few well-timed photographs are all the marketing they need.
Kylie Jenner, mall goth hero.
You've never had to shop for an elevator before? That's adorable.
Taylor! Kendall! Kylie!
Kylie teased the line on Snapchat.
And Blac Chyna called Kylie her "little sis," too.
Celebs convened for Marie Claire's "Fresh Faces" party.
It's subtweeting for beginners!
"Go away, I'm busy not being famous."
It's only a matter of time.
Seven out of eight lip kits can be yours tonight.
There are also shades inspired by Cindy Crawford and Nicola Kidman.
The bag bug never stood a chance.
Even when the reality star isn't wearing an outfit she's still inspiring them
Compliments are tricky.
This green... or that green?
She became a different person every day.
What Did Kylie Jenner and Taraji P. Henson Talk About While Front Row at Alexander Wang's NYFW Show?
Could have been anything.