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Longform

When Bergdorf Served Chitlins and Champagne

The curious case of soul food in department stores.

Nobody Thinks About eBay

Even with 171 million users, the online shopping giant is grasping for relevancy.

Who Gives a Puck About Sports Merch?

How to build a brand from scratch, when that brand is a hockey team in the desert.

The Kardashians’ Greatest Trick

The sisters want you to look just like them, and they’ll happily sell you the makeup to make that happen.

The Sisterhood of the Exact Same Pants

For sorority girls, clothes become a shorthand for identity.

My Super Sweet 15

The big dresses, and bigger business, of the American quinceañera.

Naked Truths

Who are we without our clothes?

America’s Massive Retail Workforce Is Tired of Being Ignored

Long absent from discussions about employment, workers from Walmart to Bloomingdale’s are taking matters into their own hands.