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The Ultimate Guide to Shopping in New York

By Racked Fashion Updated Apr 6, 2017, 3:30pm EDT

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By Racked Fashion Updated Apr 6, 2017, 3:30pm EDT

Photo: Driely S.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There's no shortage of shopping opportunities in New York. The city is essentially an outdoor mall, and everywhere you turn there's something — and somewhere — new to discover.

The sheer volume of big box retailers, old school department stores, luxe designer flagships, and cool indie boutiques can be as dizzying for a local as it is for a visitor. That's where we come in.

Our list of New York's most essential stores includes luxury giants like Bergdorf's and the new downtown Saks, experiential and avant-garde stores like Dover Street Market, and all of our favorite independent shops stocking cool international labels alongside pieces made right here in NYC.

Whether you're a New York City lifer or just visiting for the weekend, save a splurge for the places on this list — and seriously consider some retail time in Brooklyn, where the shopping is just as good with twice the space.

This story was originally published on August 18th, 2016, and has since been updated. We couldn't include everything on this list; for more on shopping in New York, check out our definitive neighborhood guides.

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1. Barneys New York Downtown

101 7th Ave
New York, NY 10011

(646) 264-6400

Visit Website

The reopening of Barneys at the site of the historic brand's original location in Chelsea garnered lots of buzz when it launched earlier in 2016. The well-designed space is a pleasure to visit, and the emphasis on digital connection (via an app that sends shoppers push notifications on items that may interest them) is actually pretty helpful. When you're done admiring the designer clothes, shoes, accessories, and beauty products — including many pieces exclusive to this specific location — recharge with a drink and snack at Fred’s, Barneys’ storied in-house eatery.

Open in Google Maps

2. ABC Carpet & Home

888 Broadway
New York, NY 10003

(212) 473-3000

Visit Website

Carpet shopping might sound like the most boring thing in the world, but exploring the artful displays at this six-story design mecca is a truly entertaining and inspiring way to spend an afternoon. If you're not in the market for upscale furniture but do want to take something home with you, check out the kitchen wares section in the basement, as well as the jewelry, apothecary, and other gift-y items for sale on the first floor.

Also Featured in:

Best home goods and furniture stores in NYC

3. Dover Street Market

160 Lexington Ave
New York, NY 10016

(646) 837-7750

Visit Website

Even in New York, where you can find any style if you look hard enough, Rei Kawakubo's Dover Street Market was a gamechanger when it opened in 2013. The seven-floor department store is a must-visit for anyone interested in avant-garde labels (like Kawakubo's Comme des Garçons) and of-the-moment names like Vetements and Eckhaus Latta.

4. Bergdorf Goodman

754 5th Ave
New York, NY 10019

(212) 753-7300

Visit Website

A New York institution, Bergdorf Goodman is a bastion of old-school luxury and service without feeling stuffy or behind the times — especially with its recently renovated main floor, the first redesign for the store in more than 30 years. Head here to admire designer pieces (including couture and a bridal salon) in the women’s shop or the men’s shop across the street, or make the department store a stop along the way while window shopping Fifth Avenue’s long list of designer flagships.

Also Featured in:

Mapping the NYC buildings that became landmarks in 2016

5. Strand Bookstore

828 Broadway
New York, NY 10003

(212) 473-1452

Visit Website

You'll find New Yorkers of all stripes browsing the stacks at Strand, a legendary new and used book store just off Union Square. That's because this New York icon carries everything from brand-new fiction to gorgeous cookbooks to art tomes and rare antiques. A book nerd could easily spend an entire afternoon here, but if you're looking for more of an in-and-out experience, just talk to one of the helpful staff members.

Open in Google Maps

6. The Apartment by the Line

76 Greene St Fl 3
New York, NY 10012

(917) 460-7196

Visit Website

One of two retail outposts (the other is in Los Angeles) for online fashion, beauty, and home boutique the Line, the Apartment is a perfect example of a really, really well-done concept store. Every item in this ultra-chic "apartment" — from the art on the walls to the clothes in the enviable walk-in closet — is for sale. There's a nice price range, too; you can opt for an $800 chunky sweater, a $50 bottle of bath oil, or a $25 cookbook.

Open in Google Maps

7. Kith

644 Broadway
New York, NY 10012

(646) 648-6285

Visit Website

Kith has always been a go-to for the latest in footwear and streetwear, plus apparel brands (including the relatively affordable in-house label) that blur the lines between fashion and athleisure. But owner (and Queens native) Ronnie Fieg's really upped the ante in 2015 with the opening of a women's boutique just steps away on Bleecker Street. Stylish moms and dads will appreciate the kids' section, too.

Open in Google Maps

8. Kirna Zabete

477 Broome St
New York, NY 10013

(212) 941-9656

Visit Website

Launched in 1999 by two best friends, this OG designer boutique stocks well-known names as well as labels that are about to blow up (the shop was one of the first to carry Rick Owens and Thakoon). Decked out in bold stripes and neon signs, KZ doesn't take high fashion too seriously; instead, it makes it fun.

9. Totokaelo

54 Crosby St
New York, NY 10012

(844) 868-6523

Visit Website

The New York flagship of Seattle's best boutique (and one of the country's best, period, for avant-garde designers) is jaw-droppingly big, with five stories of high ceilings, white space, and marble and wood accents that give the shop a museum-like quality. Which is fitting for the gorgeous pieces on sale here: Designers like Jil Sander, Maison Margiela, Haider Ackermann, and Zero + Maria Cornejo, as well as an in-house line of basics (that of course are anything but).

10. Creatures of Comfort

205 Mulberry St
New York, NY 10012

(212) 925-1005

Visit Website

Owner Jade Lai has terrific taste and a killer eye for color, as embodied by her Nolita shop's selection of cool-kid labels like Common Projects, Venessa Arizaga, Mansur Gavriel, and Acne sitting alongside the minimalist house brand. The shop recently got a physical upgrade, after nesting in a temporary location for much of 2015, to show off its goods.

11. Opening Ceremony

35 Howard St
New York, NY 10013

(212) 219-2688

Visit Website

It may have been more than a decade since Opening Ceremony burst onto the fashion scene, but its original Howard Street location doesn’t feel anything less than fresh. It’s still a destination for well-known labels Kenzo and Maison Margiela, a really great house brand, and every under-the-radar label that's about to blow up. You can also find collabs with basically everyone, from Calvin Klein and Chloë Sevigny to Minnetonka and Tevas.

12. In Support Of

342 W 13th St
New York, NY 10014

(646) 657-0724

Visit Website

In a neighborhood full of dedicated designer stores, this Meatpacking District boutique champions eco-friendly, under-the-radar designers who produce locally, like Apiece Apart, Nikki Chasin, and Tosia. And there’s a good reason behind its difficult-to-Google name: Each year, a portion of its proceeds are donated in support of a different charity.

13. William Okpo and Brother Vellies

6 Fulton St
New York, NY 10038

(212) 482-8869

Visit Website

New York City is home to many designers worth seeking out, from established brands like Rag & Bone to smaller ones like Veda. But as far as shopping goes, none get us as excited as William Okpo, a young label spearheaded by sisters whose median age is just 28. Their first retail store is located in the increasingly fashionable Seaport District, right next door to another NY-based favorite: Brother Vellies, Aurora James' sustainable shoe and accessories brand. Her pieces are inspired by African footwear, handmade in South Africa, and often include fun materials like fur or brocade.

Open in Google Maps

14. Maryam Nassir Zadeh

123 Norfolk St
New York, NY 10002

(212) 673-6405

Visit Website

A favorite among fashion folk, this LES shop specializes in avant-garde pieces selected with a gallerist’s attention to detail and love of color. The level of curation here tends to attract cult-like devotion among fans, especially when it comes to the shoes — and some of the best pairs are by MNZ's in-house line.

15. Bird

203 Grand St
Brooklyn, NY 11211

(718) 388-1655

Visit Website

Launched in Park Slope in 1999, Jen Mankins’s Bird has set the bar for hip Brooklyn boutiques pretty darn high. The Williamsburg location is the biggest shop in her mini empire, and the only to stock men’s apparel too. The warm, LEED-certified space carries Rachel Comey, Mansur Gavriel, Ace & Jig, and enough other designers that are so cool that if the prices weren’t so splurgy, you wouldn’t ever need to shop anywhere else.

16. Swords-Smith

98 S 4th St
Brooklyn, NY 11249

(347) 599-2969

Visit Website

Compared to most indie boutiques, Swords-Smith in South Williamsburg feels as big and spacious as a department store, but its selection is much cooler. Co-owners Briana Swords and R. Smith have an eye for texture and pattern and stock labels that play with both, including lots of New York-based brands like Eleven Six and CF. Goldman. Stop by the store's apothecary section on the way out for Ursa Major skincare products and Soul Sunday perfume rollers.

17. Concrete + Water

485 Driggs Ave
Brooklyn, NY 11211

(917) 909-1828

Visit Website

This light-filled boutique is the perfect McCarren Park bookend to the neighborhood's other indie, multi-brand giants (that's Bird and Swords-Smith). Like its predecessors, Concrete + Water carries men's and women's clothing and accessories from a mix of contemporary brands, but there’s a special focus on cult-y European labels (Ganni, Nanushka, Anne Thomas), as well as locally-made home goods.

18. Catbird

219 Bedford Ave
Brooklyn, NY 11211

(718) 599-3457

Visit Website

This Williamsburg jewel box of a store has become a destination for all things dainty (and bridal, too, with its wedding annex down the street). In addition to its popular in-house line, the store sells jewelry by an impressive roster of designers — Blanca Monros Gomez, WWAKE, Yayoi Forest, and Jennie Kwon, to name a few — as well as a selection of almost-too-pretty-to-use beauty products.

Also Featured in:

19. Beacon's Closet

74 Guernsey St
Brooklyn, NY 11222

(718) 486-0816

Visit Website

Beacon's is where Brooklynites go to clean out their closets, though the buyers at this iconic resale shop are notoriously picky. Of the four locations, the Williamsburg warehouse has the best selection. Sure, there are more curated thrift stores out there (if you're looking for designer-only consignment, hit up INA and Eva Gentry), but none where you can count on snagging buys as satisfying as a $20 Moschino dress, $15 Rag & Bone jeans, or a $30 vintage fur coat with some regularity.

Open in Google Maps

20. Sincerely Tommy

343 Tompkins Ave
Brooklyn, NY 11216

(718) 484-8484

Visit Website

Owner Kai Avent-deLeon calls herself a Bed-Stuy "retail pioneer," but we have a feeling hers won’t be the only luxury boutique on the block for long. The former Chanel employee stocks her store with pieces by up-and-coming designers like Collina Strada and Rejina Pyo alongside an affordable in-house line, plus statement jewelry and works by Brooklyn artists. To sweeten the deal, there's an in-store café with great coffee and free wifi.

21. Article&

198 Smith St
Brooklyn, NY 11201

(718) 852-3620

Visit Website

Lara Fieldbinder’s Smith Street shop, formerly known as Dear Fieldbinder, caters to NYC’s creative working class with affordable pieces from indie labels for the office and beyond. The shapes are current (jumpsuits, wide-leg pants, kimono dresses) and quality is reliable, with tons of options under $100 — which isn’t always that easy to find.

Open in Google Maps

22. Personnel of New York

9 Greenwich Ave
New York, NY 10014

(212) 924-0604

Visit Website

If you want to take a temperature on what's cool, head to Personnel of New York. Instead of department store brands, owner Kristi Paras stocks her shop with artsy-cool international and US labels like Henrik Vibskov, Rodebjer, Ace & Jig, and Black Crane. Everything here is easy to wear and reasonably priced for the quality; you'll likely walk out with a new favorite.

23. No. 6 Store

6 Centre Market Pl
New York, NY 10013

(212) 226-5759

Visit Website

No. 6 is known for its clogs, which have become ubiquitous in geek-chic/Brooklyn mom circles in recent years. But don’t overlook the clothes; the store was founded by a vintage collector and a stylist, so the little dresses are top-notch. The shop also carries a stacked roster of cool designers, in addition to its own wares, from the likes of Brother Vellies and Tienda Ho.

24. Assembly New York

170 Ludlow St
New York, NY 10002

(212) 253-5393

Visit Website

Pari Desai, Eckhaus Latta, Shaina Mote... Assembly New York has a strong point of view, and while it's not always crazy expensive, it definitely hits the avant-garde target. The in-house line holds its own against the industry darlings, and the shoe and accessories collections are just as extensive as the men's and women's apparel.

25. Cloak & Dagger

441 E 9th St
New York, NY 10009

(212) 673-0500

Visit Website

If you take your fashion cues from Wes Anderson movies and Françoise Hardy album covers, you’ll love this East Village shop, where retro-schoolgirl finds for under $100 share the space with curated vintage and slightly pricier fare from Rachel Antonoff, Samantha Pleet, and Sessun.

Open in Google Maps

26. O.N.A.

593A Vanderbilt Ave
Brooklyn, NY 11238

(718) 783-0630

Visit Website

Magdalena Jaworska fills her Prospect Heights boutique with on-trend merchandise from brands like Ali Golden, First Rite, and Ilana Kohn. A new selection of brightly printed Dusen Dusen home goods rounds out the wares, and the sale section is usually a high point. (While there aren't a ton of other shops in the neighborhood, O.N.A. is a stone's throw from Prospect Park, where you can take a break to admire all your new purchases.)

Open in Google Maps

27. 10 ft. Single by Stella Dallas

285 N 6th St
Brooklyn, NY 11211

(718) 486-9482

Visit Website

An offshoot of a beloved West Village vintage shop, this three-in-one Williamsburg boutique is one of the best vintage stores in New York for a couple of reasons. First, the huge selection — there are racks upon racks of the exact items you're looking for, from vintage Levi's to crochet dresses. Then there's the room in the back for extra-special (read: old) vintage pieces, and a home store next door. But the best part: the prices! For curated vintage in New York, you can't beat them. (Yes, sorry, $20 for a vintage piece in NYC is a great price.)

Open in Google Maps

28. Fivestory

18 E 69th St
New York, NY 10021

(212) 288-1338

Visit Website

If the fashion world loves it (or is about to), you'll find it at Fivestory, which is actually a two-and-a-half-story townhouse run by young entrepreneur Claire Distenfeld. The luxe setting is the place to browse pieces from up-and-coming designers like Maiyet, Ellery, Rosetta Getty, and Monse. Thankfully, it's not all crazy expensive; you can find accessories and contemporary pieces priced under $200.

29. Canal Street Market

265 Canal St
New York, NY

Visit Website

Tucked away in downtown where Soho meets Chinatown, this small-scale marketplace hosts a mix of permanent vendors — shops like Office Magazine newsstand and café, Mast Brothers, and indie boutique Jill Lindsey — as well as a dozen other rotating pop-up shops offering everything from pastel-painted home goods to liquor and fine jewelry (check the vendor list for current shops). There's a hang-out spot in the back with comfy seats and tables, free wifi, and plenty of outlets.

Also Featured in:

A Guide to NYC’s Food Halls Reopening for Outdoor Dining, Takeout, and Delivery

30. Saks Fifth Avenue Downtown

225 Liberty St
New York, NY 10281

(646) 344-6300

Visit Website

The much-anticipated downtown outpost of Saks, located within the Financial District's Brookfield Place mall, has a fittingly younger vibe than its uptown counterpart. The emphasis here is on more cutting-edge labels that aren't stocked at the original location. Case in point: The store celebrated its opening with a month-long artsy installation by Vetements.

Open in Google Maps

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1. Barneys New York Downtown

101 7th Ave, New York, NY 10011

The reopening of Barneys at the site of the historic brand's original location in Chelsea garnered lots of buzz when it launched earlier in 2016. The well-designed space is a pleasure to visit, and the emphasis on digital connection (via an app that sends shoppers push notifications on items that may interest them) is actually pretty helpful. When you're done admiring the designer clothes, shoes, accessories, and beauty products — including many pieces exclusive to this specific location — recharge with a drink and snack at Fred’s, Barneys’ storied in-house eatery.

101 7th Ave
New York, NY 10011

Visit Website

Open in Google Maps

2. ABC Carpet & Home

888 Broadway, New York, NY 10003

Carpet shopping might sound like the most boring thing in the world, but exploring the artful displays at this six-story design mecca is a truly entertaining and inspiring way to spend an afternoon. If you're not in the market for upscale furniture but do want to take something home with you, check out the kitchen wares section in the basement, as well as the jewelry, apothecary, and other gift-y items for sale on the first floor.

888 Broadway
New York, NY 10003

Visit Website

3. Dover Street Market

160 Lexington Ave, New York, NY 10016

Even in New York, where you can find any style if you look hard enough, Rei Kawakubo's Dover Street Market was a gamechanger when it opened in 2013. The seven-floor department store is a must-visit for anyone interested in avant-garde labels (like Kawakubo's Comme des Garçons) and of-the-moment names like Vetements and Eckhaus Latta.

160 Lexington Ave
New York, NY 10016

Visit Website

4. Bergdorf Goodman

754 5th Ave, New York, NY 10019

A New York institution, Bergdorf Goodman is a bastion of old-school luxury and service without feeling stuffy or behind the times — especially with its recently renovated main floor, the first redesign for the store in more than 30 years. Head here to admire designer pieces (including couture and a bridal salon) in the women’s shop or the men’s shop across the street, or make the department store a stop along the way while window shopping Fifth Avenue’s long list of designer flagships.

754 5th Ave
New York, NY 10019

Visit Website

5. Strand Bookstore

828 Broadway, New York, NY 10003

You'll find New Yorkers of all stripes browsing the stacks at Strand, a legendary new and used book store just off Union Square. That's because this New York icon carries everything from brand-new fiction to gorgeous cookbooks to art tomes and rare antiques. A book nerd could easily spend an entire afternoon here, but if you're looking for more of an in-and-out experience, just talk to one of the helpful staff members.

828 Broadway
New York, NY 10003

Visit Website

Open in Google Maps

6. The Apartment by the Line

76 Greene St Fl 3, New York, NY 10012

One of two retail outposts (the other is in Los Angeles) for online fashion, beauty, and home boutique the Line, the Apartment is a perfect example of a really, really well-done concept store. Every item in this ultra-chic "apartment" — from the art on the walls to the clothes in the enviable walk-in closet — is for sale. There's a nice price range, too; you can opt for an $800 chunky sweater, a $50 bottle of bath oil, or a $25 cookbook.

76 Greene St Fl 3
New York, NY 10012

Visit Website

Open in Google Maps

7. Kith

644 Broadway, New York, NY 10012

Kith has always been a go-to for the latest in footwear and streetwear, plus apparel brands (including the relatively affordable in-house label) that blur the lines between fashion and athleisure. But owner (and Queens native) Ronnie Fieg's really upped the ante in 2015 with the opening of a women's boutique just steps away on Bleecker Street. Stylish moms and dads will appreciate the kids' section, too.

644 Broadway
New York, NY 10012

Visit Website

Open in Google Maps

8. Kirna Zabete

477 Broome St, New York, NY 10013

Launched in 1999 by two best friends, this OG designer boutique stocks well-known names as well as labels that are about to blow up (the shop was one of the first to carry Rick Owens and Thakoon). Decked out in bold stripes and neon signs, KZ doesn't take high fashion too seriously; instead, it makes it fun.

477 Broome St
New York, NY 10013

Visit Website

9. Totokaelo

54 Crosby St, New York, NY 10012

The New York flagship of Seattle's best boutique (and one of the country's best, period, for avant-garde designers) is jaw-droppingly big, with five stories of high ceilings, white space, and marble and wood accents that give the shop a museum-like quality. Which is fitting for the gorgeous pieces on sale here: Designers like Jil Sander, Maison Margiela, Haider Ackermann, and Zero + Maria Cornejo, as well as an in-house line of basics (that of course are anything but).

54 Crosby St
New York, NY 10012

Visit Website

10. Creatures of Comfort

205 Mulberry St, New York, NY 10012

Owner Jade Lai has terrific taste and a killer eye for color, as embodied by her Nolita shop's selection of cool-kid labels like Common Projects, Venessa Arizaga, Mansur Gavriel, and Acne sitting alongside the minimalist house brand. The shop recently got a physical upgrade, after nesting in a temporary location for much of 2015, to show off its goods.

205 Mulberry St
New York, NY 10012

Visit Website

11. Opening Ceremony

35 Howard St, New York, NY 10013

It may have been more than a decade since Opening Ceremony burst onto the fashion scene, but its original Howard Street location doesn’t feel anything less than fresh. It’s still a destination for well-known labels Kenzo and Maison Margiela, a really great house brand, and every under-the-radar label that's about to blow up. You can also find collabs with basically everyone, from Calvin Klein and Chloë Sevigny to Minnetonka and Tevas.

35 Howard St
New York, NY 10013

Visit Website

12. In Support Of

342 W 13th St, New York, NY 10014

In a neighborhood full of dedicated designer stores, this Meatpacking District boutique champions eco-friendly, under-the-radar designers who produce locally, like Apiece Apart, Nikki Chasin, and Tosia. And there’s a good reason behind its difficult-to-Google name: Each year, a portion of its proceeds are donated in support of a different charity.

342 W 13th St
New York, NY 10014

Visit Website

13. William Okpo and Brother Vellies

6 Fulton St, New York, NY 10038

New York City is home to many designers worth seeking out, from established brands like Rag & Bone to smaller ones like Veda. But as far as shopping goes, none get us as excited as William Okpo, a young label spearheaded by sisters whose median age is just 28. Their first retail store is located in the increasingly fashionable Seaport District, right next door to another NY-based favorite: Brother Vellies, Aurora James' sustainable shoe and accessories brand. Her pieces are inspired by African footwear, handmade in South Africa, and often include fun materials like fur or brocade.

6 Fulton St
New York, NY 10038

Visit Website

Open in Google Maps

14. Maryam Nassir Zadeh

123 Norfolk St, New York, NY 10002

A favorite among fashion folk, this LES shop specializes in avant-garde pieces selected with a gallerist’s attention to detail and love of color. The level of curation here tends to attract cult-like devotion among fans, especially when it comes to the shoes — and some of the best pairs are by MNZ's in-house line.

123 Norfolk St
New York, NY 10002

Visit Website

15. Bird

203 Grand St, Brooklyn, NY 11211