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Reports

What Do We Really Mean When We Say Something Is ‘Flattering’?

Often, the word "flattering" simply boils down to camouflaging your body’s flaws.

When Did Revolve Become a Thing?

How the Kardashian-preferred brand reached ubiquity.

Inside Glossier’s Unmarketing

Not always cool, girl.

How These Neon Vests Became the Uniform of Abortion Clinic Defenders Nationwide

The Clinic Vest Project helps band volunteers together.

Israeli Designers Prove Wedding Dresses Aren’t Just for Brides

Celebs like Beyoncé have worn bridal gowns by Galia Lahav and Inbal Dror to award shows and on magazine covers.

How Branded Content Got Weird

BB Dakota, Ann Taylor Loft, Old Navy, and more are pursuing shoppers by hiring creators, not spokespeople.

A Brief History of Presidential Campaign Merch

Beyond buttons and tees there have been handkerchiefs, hats, dresses, vests, and more.

Why Do We Care What’s in Your Bag?

Our never-ending curiosity about women’s purses and medicine cabinets, examined.

Do Democrats and Republicans Actually Shop Differently?

According to some recent studies, yes.

Zendaya’s New Clothing Line Is as Woke as She Is

Read: unisex styles, sizes 0-22, and affordable price points.

How Tracksmith Built a Brand on the Love of Running

For Tracksmith, running is about more than exercise.

Missguided Is Sexy AF and Coming for Your Closet

The UK e-commerce brand is expanding with brick and mortar stores, maternity and beauty lines, and HBIC spokeswoman Amber Rose.

Meet the Women Leading the Sexy Guy Halloween Costume Revolution

Revealing costumes aren’t just for women anymore.

Shoplifting and the Teen Girl

What, how, and why middle class teens steal.

An Intimate Interview With My Close Personal Friend Khloe Kardashian

Khloe has a new line of jeans, Good American, and I have a new best friend, Khloe Kardashian.

The Curious Staying Power of Britney’s Perfume Empire

Britney Spears has built one of the most lucrative fragrance collections of all time.

Reconsider the Perm

Put down the curling iron.

Why Women Love Loud Shoes

Our attraction to noisy shoes, as explained by science.

Where the One Percent Buys Beauty

Cos Bar sells thousands of dollars of eye cream to wealthy vacationers.

Why Are My Fancy Underpants Getting Mangled in the Wash?

All my thongs look like colanders. Help!

A Totally Rational, Research-Backed Argument in Favor of Shopping

Like it or not, women can use makeup to gain an edge at the office.

The Ever-Shifting Symbolism of Lace

How can one fabric be so innocent and so sexy?

I Bought a Leather Jacket, Help Me Keep It Perfect!

Remember: Leather is just some other creature's skin!

What It Means to Be a Man Wearing Makeup in a Masc4Masc World

Will men — gay or straight — ever have the same social access to makeup as women?

The Problem With ‘Something for Everyone’

Is the proliferation of this meaningless phrase lazy writing — or lazy designing?

The At-Home Hair-Coloring Rules for Not Ruining Your Bathroom

How to keep from permanently staining your sink

Honestly, Why Do Clutches Even Exist?

A bag that carries three or four of the twenty plus things you need.

Do We Have to Buy Inner Peace With Our Outer Beauty?

It’s now possible to buy remedies and tinctures along with your lipstick.

Cat Eye Products For Any Idiot

Do you need a special product to create a cat eye? No. Here are some anyways.

Where Does French Fashion Go after Haute Couture?

With haute couture on its last legs, the world’s oldest department store is stoking interest in artisanal fashion with a new exhibit. But whom will it help and hurt — and is it the future of French fashion?

Help! My Bra Smells Even After I Wash It

The real secret is hand washing your unmentionables

Why SEC Fans Dress to the Nines for Football Games

It’s not uncommon to see pearls and heels at a southern university tailgate.