Science
What Will We Wear on Mars?
Elon Musk and President Trump are both determined to send humans to Mars. But do we have the spacesuits to get us there?
Why Do Couples Shop Together?
We shop with partners to avoid risk, get attention, and bond.
What Can I Wear While Recovering From Breast Cancer Surgery?
Facing breast cancer is daunting, but today’s post-surgery clothing options are helping survivors get their self-expression back.
Saving the Pandas Means Dressing Like a Panda
Why conservationists costume themselves like the animals they’re trying to save.
You Might Think You Hate Crowded Stores, but Science Says Otherwise
Researchers since the 1970s have been exposing our evolution-determined love of shopping in herds.
Glitter Doesn’t Have to Be Bad for the Planet
Little plastic particles pollute the earth. BioGlitz is a different kind of sparkle.
Wear Your Coffee (Without Spilling It All Over Yourself)
From high-tech fabrics made of grounds to beauty products that claim to get rid of under-eye circles, coffee’s popping up in fashion and beauty.
NASA Doesn't Benefit From Your Cute Meatball Tee
The agency often works with fashion companies to help them license the logo.
Our Jeans Are Ruining the Planet, But This Company Wants to Fix That
Why you should care about natural indigo.
A Very Confusing Makeup Guide for Field Scientists
Or, why some scientists wear nail polish under their work boots in Antarctica.
Why Shop When You Can 3D Print Your Clothes?
Designer Danit Peleg makes a case for high-tech DIY fashion.
Space Is the Final Frontier — of Skincare
To infinity… and beyond beautiful skin.
A Shopping Guide for Science Nerds
Let your geek flag fly!
The March for Science Searches for Its Pussyhat
Marchers wearing brains, resistors, and double-helix strands on their heads will all be in Washington on Earth Day.
Designers Are Hacking Women’s Health With Wearable Tech
The future of the quantified-self movement is your bra.
Can Science Make a Wearable High Heel?
Heels are still bad for your feet, but they could be getting better.
We Have No Idea How Bad Fashion Actually Is for the Environment
But it’s definitely not good.
Would You Slather Blood and Breast Milk on Your Face?
We’ve liked the idea of smearing human blood, organs, and cells on our skin for ages.
The Psychology of the Sample Sale
What makes otherwise mild-mannered shoppers shove each other in the quest for discount goods?
The Science Behind Period Underwear
How female entrepreneurs are confronting the social stigma around menstruation
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Why Are Sports Bras So Terrible?
The science of and psychology behind bouncing breasts.
Cancer-Fighting Scientists Are Changing the Way We Wash Our Hair
While revolutionizing haircare may seem less urgent than curing disease, Living Proof makes the case that it's just as worthwhile.