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Sephora Launches Program to Get Women’s Beauty Startups Off the Ground

Only 15% of venture capitalist-funded startups are led by women.

Sephora Holiday Makeup for All Your Party Needs

Sephora Turned Pantone's 2016 Colors Into a Makeup Palette

Baby blue and light pink lip gloss, lipsticks, and an eye shadow kit.

Sephora's Black Friday Sale Includes 32 $10 Deals

It's the most wonderful time of the year.

Sephora Unveils Its New Store Look

The new store encourages customers to Teach, Inspire, and Play.

Sephora VIB Sale Leaves Some ‘Rouge’ Customers Fuming

"Rouge level is promised all VIB benefits. We should have 20% this weekend too."

Sephora Customers Are Protesting ‘Epic Rewards Day’ by Returning Tons of Product

"Let's hit 'em where it hurts ladies!"

Sephora's 10 Best Face Masks, Vetted by Pro Makeup Artists

2015 is shaping up to be the year of the face mask. Here, Sephora makeup artists share their 10 favorites.

Sephora Fans Are Calling Epic Rewards Day an ‘Epic Fail’

Everything, including that 10,000-point trip to Paris, disappeared so fast.

Sephora Subscription Boxes Are Coming Soon

Watch out, Birchbox.

Inside the World of Dumpster-Diving Beauty Scavengers

On YouTube and Facebook you can find divers selling the most in-demand products for drastically reduced prices.

Sephora Scamming 101: How to Secretly Apply a Full Face of Makeup

Rugged individualism, timing your personal best record, and talking to nobody are the essential elements of an authentic Sephora experience.

Sephora Employees on the Store's Most Returned Beauty Products

"99% of clients who buy it return it because this stuff is seriously just so hard to use."

All The Sephora Hacks You’ll Ever Need

Your guide to making the most of Sephora's perks and freebies.

Sephora's Best and Worst Products, as Ranked by an Anonymous Employee

"YSL Touché Eclat may cost all the monies, but is totally worth it."

Sephora Slammed For Selling a Lipstick Called 'Underage Red'

M.A.C carries a similar shade also called "Underage."