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Reformation Alum Launches Under-$100 Swimwear Line

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Your online swimwear shopping options just gained a strong addition. Today marks the launch of Bikyni, a $95 swimwear concept from Jude Al-Khalil, former COO of Reformation. She's the girl who launched Ref's now-stellar e-commerce business, and she's taking that savvy to the notoriously frustrating world of swimsuit shopping.

So what do those 95 bucks deliver? A mix-and-match bikini of your liking, with five top and four bottom options to pick from. (There's a $95 one-piece in the initial drop, too.) The suits are all designed and made in Los Angeles. Silhouettes are clean-lined versions of classic styles, available in a range of confident solid hues including black, cream, and teal, as well as a single print option: a modern, oversized black and white gingham. Check out the styles in the lookbook above, then mix-and-match your own set (the most fun part of the swimsuit shopping process) here.