clock menu more-arrow no yes

Filed under:

Reformation Alum Launches Under-$100 Swimwear Line

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Your online swimwear shopping options just gained a strong addition. Today marks the launch of Bikyni, a $95 swimwear concept from Jude Al-Khalil, former COO of Reformation. She's the girl who launched Ref's now-stellar e-commerce business, and she's taking that savvy to the notoriously frustrating world of swimsuit shopping.

So what do those 95 bucks deliver? A mix-and-match bikini of your liking, with five top and four bottom options to pick from. (There's a $95 one-piece in the initial drop, too.) The suits are all designed and made in Los Angeles. Silhouettes are clean-lined versions of classic styles, available in a range of confident solid hues including black, cream, and teal, as well as a single print option: a modern, oversized black and white gingham. Check out the styles in the lookbook above, then mix-and-match your own set (the most fun part of the swimsuit shopping process) here.