Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Reformation Alum Launches Under-$100 Swimwear Line

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Your online swimwear shopping options just gained a strong addition. Today marks the launch of Bikyni, a $95 swimwear concept from Jude Al-Khalil, former COO of Reformation. She's the girl who launched Ref's now-stellar e-commerce business, and she's taking that savvy to the notoriously frustrating world of swimsuit shopping.

So what do those 95 bucks deliver? A mix-and-match bikini of your liking, with five top and four bottom options to pick from. (There's a $95 one-piece in the initial drop, too.) The suits are all designed and made in Los Angeles. Silhouettes are clean-lined versions of classic styles, available in a range of confident solid hues including black, cream, and teal, as well as a single print option: a modern, oversized black and white gingham. Check out the styles in the lookbook above, then mix-and-match your own set (the most fun part of the swimsuit shopping process) here.