The Swag Project
The Secret Swag Resale Economy
How editors turn their gifts into cash.
How Charities Benefit From Extra Beauty Products
When editors pass, women who really need the products win.
But What Do Publicists Think of Swag?
Tens of thousands of dollars go into editorial gifting for a payoff that’s impossible to predict.
By
Eliza Brooke
Brands Send Me More Free Stuff Than You Can Imagine
And it makes doing my job as a beauty editor more complicated than you might think.
A Note About Racked’s Ethics Policy
What we've been talking about, and what we're doing from now on.