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A Significantly Cheaper Hermès Apple Watch Is Coming

New colors, new prices, and new shopping options coming April.

Ringly's New Smart Bracelet Is Wearable Tech You Might Actually Wear

'Cause it doesn't work if it's too ugly to wear.

Nothing Says Easter Quite Like a New Pack of Kimoji

How will Kanye incorporate these into his Twitter, though?

Apple Dropped the Price of Its Watch

And not because there's a new version on the way.

Nike’s Self-Lacing Shoes Have a Release Date

In the future, kids won't even have to learn to tie their shoes.

Here's the Female-Friendly Smartwatch Fossil Is Betting On

Can anyone make a decent smartwatch for women? The saga continues.

Amazon Wants to Perfect the ‘Buy Now’ Selfie

The wink is a security measure.

Snapchat Is Reportedly Going to Take a Stab at Smart Glasses

Imagine a world where everyone you pass by has a rainbow spewing out of his or her mouth.

What Is SXSW Interactive and Why Is Fashion Suddenly All Over It?

This may be the only place where fashion needs tech to stay cool.

Coachella Will Welcome Attendees By Putting Cardboard Boxes on Their Faces

Welcome to 2016?

Online Retailer Everlane Wants to Raise New Money at a Valuation North of $250 Million

The four-year-old company has raised $18 million in total to date.

Kim Kardashian: Hollywood Partners With Shopping App Spring

Now you can style your avatar and yourself.

Do You Want to Get Your Breaking Fashion News Via Text?

But have you guys heard of Twitter notifications?

How to Stream Balenciaga’s VR Fashion Show From Home

Get out your Google Cardboard.

Amazon Envisions the Store of the Future

An app that would let you skip the checkout line.

Oscars 2016 Red Carpet: Giuliana Rancic Is Shilling a Smartwatch

"What is that fun-sized tire on G's wrist?"

Apple Watch Isn’t the Best-Selling Wearable

Apple is only the third-most popular in the category.

Amazon's Own Clothing Brands Are Already Here

Next stop: world domination.

Kim Kardashian: Hollywood Could Repay Kanye’s Debt Two Times Over

Reality TV star, waist trainer ambassador, and now gaming industry titan?

Rihanna Beats Out Kanye as Most Talked About Designer on Twitter

An upset.

Burberry Partners With Apple TV for Shoppable Fashion Show

Apple TV viewers will be able to pre-order select pieces from the collection.

Public School x Fitbit Could Finally Solve Tech's Fashion Problem

Tommy Hilfiger's NYFW Show Will Have an Express Line for Apple Watch Users

The fashion industry continues to embrace the Apple Watch.

Taylor Swift Is Going After That Kardashian Money With New Mobile Game

So it's gonna be forever. Or it's gonna go down in flames

Sephora's New Lipstick Try-on App Works Creepily Well

Now you can try on over 3,000 different lipstick shades virtually.

Hands-On With Fitbit’s ‘Most Fashionable Device Yet’

Test driving the brand new, bracelet-like 'Alta' fitness tracker.

Amazon Reportedly Plans to Open Hundreds of Bookstores in Malls

Watch out, Barnes & Noble.

The Apple Watch Sport Is on Groupon

Save at least $10.

Tommy Hilfiger’s NYFW Show Will Have a Dedicated Area for Instagram Influencers

It's called the "InstaPit."

Uber’s Going to Make Same-Day Deliveries for Nordstrom

UberRush is currently available in New York, Chicago, and San Francisco.

Rihanna’s $9,000 Dolce & Gabbana Headphones Are Completely Sold Out

Completely sold out in less than 24 hours.

Kayla Itsines’s Fans Say Her $20-a-Month Fitness App Is Impossible to Cancel

A not-so-perfect app for getting a perfect body.