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This NYC Graffiti Artist Turned Her Signature Mark Into a Destination Store

‘Just Browsing’ visits Claw Money on the Lower East Side.

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Claw Money, aka Claudia Gold, started off as a graffiti artist, having grown up around street art her whole life in NYC. Eventually, the Fashion Institute of Technology grad took her graffiti signature — a two-toned “claw” icon with three menacingly sharp nails — and turned it into clothing and, eventually, an entire store.

“People come in and they’re like, ‘What kind of store is this?’ And we’re like, ‘It’s a crazy store,’” says Gold about her downtown NYC store.

It’s filled with bright colors and loud prints, and the items are a mix of things that excite and influence her, from vintage sunglasses to Gucci bags to items she’s designed herself, like $2,000 silk jackets with designer logos and kids’ clothes under the label Claw Mini.

There’s also jewelry, posters, and other surprising items, all with the big colors and personality of Claw’s graffiti art. Says Gold, “The world of Claw is so much more than clothes.”

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