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Vitamins Are Trendy. Vitamin Stores Aren’t.

Vitamin brands like GNC are suffering despite the wellness boom.

Fancy Sex Toy Company Lelo Designs a New Condom

Inside the Gym of the Future, Maybe

The Art of Body Shape brings a little extra tech to your workout

A Higher Purpose

Sister Kate and Sister Darcy aren’t real nuns, but they do want to save you — with weed.

Inside the Controversial World of Competitive Yoga

Meet the champions of zen.

The Etsy Psychic Is In

Can getting online readings change your life?

If You Give a Hunk a Cookie

A day in the life of model, health coach, social media star, and ketogenic cookie guru Crosby Tailor.

Weight Watchers and the End of Dieting

What's killing the 54-year-old weight loss giant?

Have We Reached Peak Juice?

What happens when there are more juice bars than juice consumers.

How Japan's ‘Small Face’ Obsession Helped Me Confront My Body Issues

What impossible beauty standards abroad taught me about impossible beauty standards at home.

Goodbye, Tampons: Why Menstrual Cups May Be the Future of Period Care

Feminine hygiene alternatives have reached heavy flow.

I Moved to LA and All I Got Was This Stupid Butt Lift

A cautionary tale from inside a Beverly Hills dermatologist's office.

Eating My Way Through a Week of Beyoncé's Vegan Meal Delivery Service

A Goop disciple and vegan-dining veteran reviews 22 Days.

Two Weeks Without Contacts Changed My Life

When I couldn't see the people around me, I couldn't compare myself to them. And when I couldn't compare myself to them, my practice became about me.

Life as a Shut-In: I Survived a Week Relying Only on Delivery Apps

I wanted to see what would happen if I shut myself in my apartment for six straight days, living only off the land—and by "land," I mean "the App Store."

The Freshness War That's Dividing the Juice Industry

The market's expansion has sparked a heated debate over what makes a juice truly fresh.

Self-Help Detox: One Month of Solving My Own Damn Problems

If there's a way to make something better, sleeker, faster or happier, I want to know how to do it, when to do it, and why to do it—now.

Paleo Beauty: Would You Smear Animal Fat on Your Face?

In this newest phase of the beauty world's oil boom, tallow joins coconut, argan, and sweet almond oils in being added to all sorts of products.

Paleo Frenzy: What to Know About Today's Trendiest Diet